Cyber poison-penner hunted down and sued

Cyber poison-penner hunted down and sued

LEGAL counsel Martin Bennett has a short message for those who allow themselves to attack reputations over the internet, imagining they are safe under the cloak of anonymity. ''You can be hunted down and found,'' he said yesterday. Mr Bennett has done just that for a Perth client, winning $

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Tear down the great firewall

Tear down the great firewall

The Australian Federal Government is pushing forward with a plan to force Internet Service Providers [ISPs] to censor the Internet for all Australians. This plan will waste tens of millions of taxpayer dollars and will not make anyone safer. Its interesting to see the types of Keywords and websit

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Techno Frenemies

Techno Frenemies

How long did it take to perfect the smoke signal and establish the written alphabet? In the game of marketing, this ever-shifting technology is our greatest friend and our worst enemy. We look like visionary heroes to our clients when we create an embedded Twitter feed that auto-substitutes a ser

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Will You Be E-Mailing This Column? It’s Awesome

Will You Be E-Mailing This Column? It’s Awesome

Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why? Now some answers are emerging thanks to a rich new source of data: you, Dear Reader. Researchers at the University of Pennsylvania have intensively stu

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Intuitive Web Marketing

Intuitive Web Marketing

I learned that intuition is as important as statistics when it comes to making Internet Marketing decisions.  We have to remember that even though we are working on computers we are still working with people. You can advise affiliates all day long about their navigation, metrics and demos but i

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Link Building - The hardest thing in the world to do (successfully)

Link Building – The hardest thing in the world to do (successfully)

Hi, My name is Mike and I’m a freelance digital consultant.  A client of mine is looking to by link space from high ranking websites. I ran a keyword search and your website came up and  I was wondering if you would be interested in selling a text link or banner space on your website w

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Word of the year is ... unfriend

Word of the year is … unfriend

The New Oxford American Dictionary has named "unfriend" - as in deleting someone as a friend on a social network such as Facebook - its word of the year. Oxford University Press USA, in a blog post, said "unfriend", a verb, had beaten netbook, sexting, paywall, birther and death panel for the hon

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‘Cyber warfare is a reality’: McAfee

Warning of a "cyber arms race," top web security firm McAfee says that China, France, Israel, Russia and the United States have developed cyber weapons. "McAfee began to warn of the global cyber arms race more than two years ago, but now we're seeing increasing evidence that it's become real," sa

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Google Reacts to Twitter & Facebook

Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs. This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn't neglect either! The search engines fav

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The first chink in Google’s armor

Rupert Murdoch has suggested that News Corporation is likely to make its content unfindable to users on Google when it launches its paid content strategy . When Murdoch and other senior News Corp lieutenants have criticised aggregators such as Google for taking a free ride on its content, com

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