Interesting article in The Australian today: INTERNET lobbyists have forestalled a law that could turn internet service providers into online sheriffs.. The federal government has substantially rewritten a bill intended to protect computer networks before its tabling in parliament by Attorney-General Robert McClelland. Electronic Frontiers Australia spokesman Geordie Guy said it was unclear if the [...]
A good article on Search Engine Land today about the pitfalls of DIY SEM…. Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this may be a great thing for folks who want to refurbish their homes with stylish but affordable interiors, it is not always the best [...]
eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask? eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for [...]
Fragile web approaches could get your ROI to turn on its head. This is of-course if you choose to look at it. Every consumer interaction approach on the web has an opportunity cost (widget vs SEM vs SMO vs SEO vs Display). Know the universe of choices available and then make the right choices, in [...]
