Google is the most talked about technology brand in Australian social media, while Whirlpool is the most significant forum in the space, according to new research published today (22 Oct 09).
The Edelman study of the technology sector, the Australian Digital Brand Index, covered 588 online channels including blogs, fora and online news sites.
Google was the most discussed with 13,617 mentions. Then came eBay (11,222) and Telstra (10,962).
Meanwhile, the study described the technology forum site Whirlpool as by far the most significant with 46,355 posts that mention technology brands. Next, a long way, back was the eBay forum (9,854) and Overclockers (4,726) .
Amanda Little, Edelman Australia’s MD, told Mumbrella that at this stage the index does not track whether the sentiment is positive or negative. She said: “That might come later. But in the meantime there are still a lot of brands who are not monitoring what is being said about them.”