The anti-social world of social media.

This once-confident whale has lost its spark and bubble.Naked Communications, Sydney planning partner Adam Ferrier – who spoke at the Caxton Seminar in Noosa on the weekend – believes the anonymous comment on blogs “is the bastard child of the Internet and social media, and is akin to giving the back row of the classroom an endless supply of rubbers, and perpetual amnesty.” In this posting on The Punch Ferrier says: “They are free to attack an author at all levels while remaining completely unaccountable for their actions. The impact of this is a constant fear of a pelting, and therefore suppression of speech and expression.”

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