Word of the year is … unfriend

On November 23, 2009, in Online Humor, by Mike@Eurisko

The New Oxford American Dictionary has named “unfriend” – as in deleting someone as a friend on a social network such as Facebook – its word of the year. Oxford University Press USA, in a blog post, said “unfriend”, a verb, had beaten netbook, sexting, paywall, birther and death panel for the honour. “Unfriend has [...]

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'Cyber warfare is a reality': McAfee

On November 18, 2009, in Digital Evangelist, by Mike@Eurisko

Warning of a “cyber arms race,” top web security firm McAfee says that China, France, Israel, Russia and the United States have developed cyber weapons. “McAfee began to warn of the global cyber arms race more than two years ago, but now we’re seeing increasing evidence that it’s become real,” said Dave DeWalt, president and [...]

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Google Reacts to Twitter & Facebook

On November 10, 2009, in SEO / SEM, by Mike@Eurisko

Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs. This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn’t neglect either! The search engines favour web pages with history, quality and volumes of information, [...]

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The first chink in Google's armor

On November 10, 2009, in Digital Evangelist, by Mike@Eurisko

Rupert Murdoch has suggested that News Corporation is likely to make its content unfindable to users on Google when it launches its paid content strategy . When Murdoch and other senior News Corp lieutenants have criticised aggregators such as Google for taking a free ride on its content, commentators have questioned why the company doesn’t simply make its content [...]

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HOW TO: Measure Social Media ROI

On November 6, 2009, in ROIs & KPIs, by Mike@Eurisko

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to [...]

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