Cyber poison-penner hunted down and sued

On February 25, 2010, in Digital Evangelist, by Mike@Eurisko

LEGAL counsel Martin Bennett has a short message for those who allow themselves to attack reputations over the internet, imagining they are safe under the cloak of anonymity. ”You can be hunted down and found,” he said yesterday. Mr Bennett has done just that for a Perth client, winning $30,000 in damages and costs, an [...]

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Tear down the great firewall

On February 19, 2010, in Digital Evangelist, by Mike@Eurisko

The Australian Federal Government is pushing forward with a plan to force Internet Service Providers [ISPs] to censor the Internet for all Australians. This plan will waste tens of millions of taxpayer dollars and will not make anyone safer. Its interesting to see the types of Keywords and websites that the Great Firewall of China [...]

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Techno Frenemies

On February 17, 2010, in Online Humor, by Mike@Eurisko

How long did it take to perfect the smoke signal and establish the written alphabet? In the game of marketing, this ever-shifting technology is our greatest friend and our worst enemy. We look like visionary heroes to our clients when we create an embedded Twitter feed that auto-substitutes a series of handwriting fonts for their [...]

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Will You Be E-Mailing This Column? It’s Awesome

On February 16, 2010, in Research & Datasets, by Mike@Eurisko

Do people prefer to spread good news or bad news? Would we rather scandalize or enlighten? Which stories do social creatures want to share, and why? Now some answers are emerging thanks to a rich new source of data: you, Dear Reader. Researchers at the University of Pennsylvania have intensively studied the New York Times [...]

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Intuitive Web Marketing

On February 15, 2010, in Digital Evangelist, by Mike@Eurisko

I learned that intuition is as important as statistics when it comes to making Internet Marketing decisions.  We have to remember that even though we are working on computers we are still working with people. You can advise affiliates all day long about their navigation, metrics and demos but if you don’t have a human [...]

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