Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’
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eCPM is a bit of industry shorthand that seems here to stay. You've seen it listed in your AdSense reports; it means, "effective cost per thousand impressions." So how is eCPM calculated, you ask? eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a g
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Fragile web approaches could get your ROI to turn on its head. This is of-course if you choose to look at it. Ever...
In gloom its the web that'll come to your rescue. Low input communication costs. High concentration of target gro...
The WEB IS NOT: Google + Yahoo + Bing + LinkedIn + Facebook + Blogger + Twitter + MySpace. The WEB IS: an aggre...