Bloggin’ | Eurisko Digital

HOW TO: Measure Social Media ROI

On November 6, 2009 By Mike@Eurisko

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where [...]

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Tsunami Warning – It’s Google Wave

On October 30, 2009 By Mike@Eurisko

Google’s email and messaging platform could change the web forever, writes Adam Turner.

RED pill in hand, Google is offering to show us how deep the rabbit hole goes with Google Wave.

Every now and then, someone develops a new way of thinking about an old problem. Email has become so bogged [...]

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Superhero Facebook Status Updates

On October 30, 2009 By Mike@Eurisko

What if Super heroes used social media?

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Follow your Competitors with Social Media

On October 28, 2009 By Mike@Eurisko

This is a pretty cool clip that shows how businesses can keep an eye on their competitors using social media.

Here are links to some of the tools/services that this guy mentions

Platforms Twitter Facebook Blogging Directories Wefollow Software CoTweet Hootsuite

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The anti-social world of social media.

On October 28, 2009 By Mike@Eurisko

Naked Communications, Sydney planning partner Adam Ferrier – who spoke at the Caxton Seminar in Noosa on the weekend – believes the anonymous comment on blogs “is the bastard child of the Internet and social media, and is akin to giving the back row of the classroom an endless supply of rubbers, and perpetual amnesty.” [...]

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R.I.P. Geocities. We thought you were already dead.

On October 27, 2009 By Mike@Eurisko

GEOCITIES used to be the place many people made their first website, but now it’s shutting up shop.

Yahoo announced it is closing GeoCities, a free service that hosts personal home pages, which it acquired 10 years ago during the dotcom boom.

The service, which became synonymous with early amateur websites and old-school animated [...]

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Sweet, sweet data sets from the Australian government

On October 27, 2009 By Mike@Eurisko

data.australia.gov.au is the home of Australian government public information datasets. We encourage you to make government information even more useful by mashing-up the data to create something new and exciting!. They are even running a competition Mashup Australia for its use. The Mashup Australia contest is open for entries [...]

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Google is online world’s most talked about brand

On October 26, 2009 By Mike@Eurisko

Google is the most talked about technology brand in Australian social media, while Whirlpool is the most significant forum in the space, according to new research published today (22 Oct 09).

The Edelman study of the technology sector, the Australian Digital Brand Index, covered 588 online channels including blogs, fora and online news sites.

Google [...]

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The Machine is Using Us!!!

On October 24, 2009 By Mike@Eurisko

I just love the theory behind this clip. Very 1984!!

Also updated on my You Tube channel

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Recessions are fun!!

On October 23, 2009 By Mike@Eurisko

In gloom its the web that’ll come to your rescue.

Low input communication costs. High concentration of target groups and favorable category ROI on the web allows non web users too to take notice of this medium in these times.

Existing users, in these times enjoy optimizing usefulness of the web by discovering innovation [...]

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Sweet, sweet data sets from the Australian government

Google is online world’s most talked about brand

The Machine is Using Us!!!

Recessions are fun!!

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