Eurisko Digital » Affiliate Marketing http://www.eurisko.com.au Wed, 28 Jul 2010 00:10:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Dont let your ROI turn on its head http://www.eurisko.com.au/2009/09/dont-let-your-roi-turn-on-its-head/ http://www.eurisko.com.au/2009/09/dont-let-your-roi-turn-on-its-head/#comments Tue, 22 Sep 2009 12:55:34 +0000 Mike@Eurisko http://eurisko.com.au/?p=1 turn_on_head
Fragile web approaches could get your ROI to turn on its head. This is of-course if you choose to look at it.

Every consumer interaction approach on the web has an opportunity cost (widget vs SEM vs SMO vs SEO vs Display).

Know the universe of choices available and then make the right choices, in the context of your objectives.

Be available to neutrally analyze these opportunity cost scenarios to help prevent your ROI from turning on its head.

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