Oxford University Press USA, in a blog post, said “unfriend”, a verb, had beaten netbook, sexting, paywall, birther and death panel for the honour.

“Unfriend has real lex-appeal,” said Christine Lindberg, senior lexicographer for Oxford’s US dictionary program.

“It has both currency and potential longevity,” she said. “In the online social networking context, its meaning is understood, so its adoption as a modern verb form makes this an interesting choice for word of the year.”

Previous words of the year include carbon neutral, locavore and hypermiling.

Locavores are people who eat locally grown food while hypermilers modify their cars and driving techniques to maximise petrol mileage.

This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn’t neglect either!

The search engines favour web pages with history, quality and volumes of information, much the same as the way they treat Social Media posts.  This means having an account with Facebook and Twitter is a must if you want to ride this wave.

Get as much history in as you can and remember that accounts that have been around longer with more tweet history may fare better.

Tweet often but keep it natural - and tweet quality.  Tweet when you have something to ask, share or teach.

Use keywords – but don’t stuff your posts full of keywords.  If the tweets are about your industry, you should be using keywords naturally anyway.

Use links in your tweets back to your site (to relevant content on your site) and share the link love – link to other quality sites out there.

Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too?  This may or not help.  Again, I must say – do not stuff keywords anywhere – not in tweets, not in your bio, not in your username.

This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.

If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off.  If you have the same message in both places you are missing an opportunity for Bing to pick up both.  If they are unique, you have 2 chances to get in there!

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.

SOURCE: MASHABLE

Here are links to some of the tools/services that this guy mentions

• Platforms
  • Twitter
  • Facebook
  • Blogging

• Directories
  • Wefollow

• Software
  • CoTweet
  • Hootsuite

Here are 12 of the most annoying types of Facebook users

Google + Yahoo + Bing + LinkedIn + Facebook + Blogger + Twitter + MySpace.

The WEB IS:
an aggregation of human expressions, indicative of demographics, psychographics, sociographics and behavioral traits.