Google Reacts to Twitter & Facebook

On November 10, 2009, in SEO / SEM, by Mike@Eurisko

Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs. This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn’t neglect either! The search engines favour web pages with history, quality and volumes of information, [...]

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The first chink in Google's armor

On November 10, 2009, in Digital Evangelist, by Mike@Eurisko

Rupert Murdoch has suggested that News Corporation is likely to make its content unfindable to users on Google when it launches its paid content strategy . When Murdoch and other senior News Corp lieutenants have criticised aggregators such as Google for taking a free ride on its content, commentators have questioned why the company doesn’t simply make its content [...]

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Google is online world’s most talked about brand

On October 26, 2009, in Digital Evangelist, by Mike@Eurisko

Google is the most talked about technology brand in Australian social media, while Whirlpool is the most significant forum in the space, according to new research published today (22 Oct 09). The Edelman study of the technology sector, the Australian Digital Brand Index, covered 588 online channels including blogs, fora and online news sites. Google [...]

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The Machine is Using Us!!!

On October 24, 2009, in Digital Evangelist, by Mike@Eurisko

I just love the theory behind this clip. Very 1984!! Also updated on my You Tube channel

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eCPMs – Defined

On September 26, 2009, in ROIs & KPIs, by Mike@Eurisko

eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask? eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for [...]

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