This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn’t neglect either!

The search engines favour web pages with history, quality and volumes of information, much the same as the way they treat Social Media posts.  This means having an account with Facebook and Twitter is a must if you want to ride this wave.

Get as much history in as you can and remember that accounts that have been around longer with more tweet history may fare better.

Tweet often but keep it natural - and tweet quality.  Tweet when you have something to ask, share or teach.

Use keywords – but don’t stuff your posts full of keywords.  If the tweets are about your industry, you should be using keywords naturally anyway.

Use links in your tweets back to your site (to relevant content on your site) and share the link love – link to other quality sites out there.

Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too?  This may or not help.  Again, I must say – do not stuff keywords anywhere – not in tweets, not in your bio, not in your username.

This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.

If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off.  If you have the same message in both places you are missing an opportunity for Bing to pick up both.  If they are unique, you have 2 chances to get in there!

When Murdoch and other senior News Corp lieutenants have criticised aggregators such as Google for taking a free ride on its content, commentators have questioned why the company doesn’t simply make its content invisible to search engines.

Using the robots.txt protocol on a site indicates to automated web spiders such as Google’s not to index that particular page or to serve up links to it in users’ search results.

Murdoch claimed that readers who randomly reach a  page via search have little value to advertisers. Asked by Sky News political editor David Speers why News hasn’t therefore made its sites invisible to Google, Murdoch replied: “I think we will.”

Although he has previously talked at length about the role of aggregators, it is one of the first times Murdoch has discussed actually removing content from the search engines.

Murdoch’s interview was one of a string of conversations he had with the various News Corp-affiliated media outlets.

Murdoch told The Australian’s media editor Geoff Elliott that the company might be join the auction of digital spectrum.

And Murdoch confirmed to The Daily Telegraph that he’d like to buy Telstra’s stake in Foxtel.

The Edelman study of the technology sector, the Australian Digital Brand Index, covered 588 online channels including blogs, fora and online news sites.

Google was the most discussed with 13,617 mentions. Then came eBay (11,222) and Telstra (10,962).

Meanwhile, the study described the technology forum site Whirlpool as by far the most significant with 46,355 posts that mention technology brands. Next, a long way, back was the eBay forum (9,854) and Overclockers (4,726) .

Amanda Little, Edelman Australia’s MD, told Mumbrella that at this stage the index does not track whether the sentiment is positive or negative. She said: “That might come later. But in the meantime there are still a lot of brands who are not monitoring what is being said about them.”

Source: Mumbrella

I just love the theory behind this clip. Very 1984!!

Also updated on my You Tube channel

eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.

But what if your site doesn’t receive enough impressions to have a large sample size? Even for smaller sites, eCPM can be a useful statistic to track ad performance.

For example, let’s imagine we have two custom channels named ‘Blue Skyscrapers’ and ‘Red Rectangles’, respectively, which reflect the types of ad formats we’re testing on our site. During our test, the ‘Blue Skyscrapers’ channel receives 370 page impressions and $1.48 in total earnings. The ‘Red Rectangles’ channel receives 187 page impressions and $0.97 in earnings over the same period. To make these figures more comparable we calculate eCPM — i.e., the estimated earnings for every 1,000 impressions received. We find that eCPM for blue skyscrapers is $4.00 while the eCPM for red rectangles is $5.18.

This means if we received 1,000 impressions of blue skyscrapers, we would earn roughly $4.00. But for 1,000 impressions of red rectangles, we would earn about $5.18. Therefore, assuming that our sample size is large enough, it is to our advantage to switch to red rectangles throughout our site because they generate more revenue per impression.