I learned that intuition is as important as statistics when it comes to making Internet Marketing decisions.  We have to remember that even though we are working on computers we are still working with people. You can advise affiliates all day long about their navigation, metrics and demos but if you don’t have a human connection with your affiliates and merchants then all the technology and number crunching in the world isn’t going to inspire them to promote your products, drive traffic to your website or help to make your campaign work.

The same goes for website design, email marketing and search engine marketing.  When it comes to finding out why people are online and what they are looking for, ask yourself why you are online and what you are looking for.  Stand outside the statistics and ask yourself how you feel about your campaigns / website and you might eb surprised by the creativity that results.

In gloom its the web that’ll come to your rescue.

Low input communication costs. High concentration of target groups and favorable category ROI on the web allows non web users too to take notice of this medium in these times.

Existing users, in these times enjoy optimizing usefulness of the web by discovering innovation online marketing opportunities that are low on cost and tremendously high on impact.

This is the time to do a few things and do only those that return a significant value. And the web fits perfectly here.

Best of all, web advertising is on the come back trail