Pepsi Goes Down with Failed iPhone app :(

On October 16, 2009, in Social Media, by Mike@Eurisko

When it comes to dating, the difference between success and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line. Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble [...]

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