Eurisko Digital » Pepsi http://www.eurisko.com.au Thu, 25 Feb 2010 00:53:46 +0000 en hourly 1 http://wordpress.org/?v=3.0 Pepsi Goes Down with Failed iPhone app :( http://www.eurisko.com.au/2009/10/pepsi-goes-down-with-failed-iphone-app/ http://www.eurisko.com.au/2009/10/pepsi-goes-down-with-failed-iphone-app/#comments Fri, 16 Oct 2009 03:39:52 +0000 Mike@Eurisko http://www.eurisko.com.au/?p=132 pepsi_failWhen it comes to dating, the difference between success and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line.

Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble with more than a few people for the way it approached the fairer sex.

Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-depricating hashtag), Pepsi helped turn the tkt into a tempest.

READ ON!!

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