HOW TO: Measure Social Media ROI

On November 6, 2009, in ROIs & KPIs, by Mike@Eurisko

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to [...]

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Recessions are fun!!

On October 23, 2009, in Digital Evangelist, by Mike@Eurisko

In gloom its the web that’ll come to your rescue. Low input communication costs. High concentration of target groups and favorable category ROI on the web allows non web users too to take notice of this medium in these times. Existing users, in these times enjoy optimizing usefulness of the web by discovering innovation online [...]

eCPMs – Defined

On September 26, 2009, in ROIs & KPIs, by Mike@Eurisko

eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask? eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for [...]

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