Google Reacts to Twitter & Facebook

On November 10, 2009, in SEO / SEM, by Mike@Eurisko

Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs. This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn’t neglect either! The search engines favour web pages with history, quality and volumes of information, [...]

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HOW TO: Measure Social Media ROI

On November 6, 2009, in ROIs & KPIs, by Mike@Eurisko

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to [...]

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Follow your Competitors with Social Media

On October 28, 2009, in Social Media, by Mike@Eurisko

This is a pretty cool clip that shows how businesses can keep an eye on their competitors using social media. Here are links to some of the tools/services that this guy mentions Platforms Twitter Facebook Blogging Directories Wefollow Software CoTweet Hootsuite

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Pepsi Goes Down with Failed iPhone app :(

On October 16, 2009, in Social Media, by Mike@Eurisko

When it comes to dating, the difference between success and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line. Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble [...]

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WordPress to Twitter

On September 29, 2009, in Social Media, by Mike@Eurisko

Just installed the WordPress to Twitter widget so I can get my tweets on.  Still trying to get it on…..Lets try that again shall we…..ok so how about now?  Grrrrr  why for the love of god are you being so difficult!!!!! Ok quick break and I’ll try again   YEAH!!!!!!!!!!!!!!!!!!!!!!!!

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What the web is and is not

On September 24, 2009, in Social Media, by Mike@Eurisko

The WEB IS NOT: Google + Yahoo + Bing + LinkedIn + Facebook + Blogger + Twitter + MySpace. The WEB IS: an aggregation of human expressions, indicative of demographics, psychographics, sociographics and behavioral traits.

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