SEO – Search Engine Optimisation

SEO vs Google Ads: Which is right for your business?

If you created a website for your business, you have undoubtedly heard the terms SEO or Google Ads. You came across them many times, but without knowing if there’s any difference between the two and, if there is, you couldn’t figure out which one of them would benefit your business. Companies use marketing methods like …

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SEO & Content Strategy Case Study

To understand what I mean by SEO Content Strategy, it’s helpful to break down the phrase into parts. “SEO” refers to search engine optimisation, a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Content strategy refers to the planning, development, and management of content.  It helps to tell your story and create …

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