Google Ad Grant Tips

As of January 1st, 2108, Google released new policies regarding the minimum requirements to maintain your Google Ad Grants account.  The most noticeable was the change in the minimum Click Through Rate, which was increased by 1% up to 5%. The good news is that this is at the account level rather than the campaign level and it is also lower than the current program average.  With that in mind Eurisko, certified Google Partner & Google Grants Management Specialist, has 10 handy tips that you can apply to your account to ensure that you spend your entire grant allocation each month and maintain the minimum monthly account standards.

Mike @ Eurisko

Mike @ Eurisko

Mike Bullen is a digital marketing strategist and serial inventor/entrepreneur who combines a solid digital background with the technical know-how to deliver real results.With a passion for the Perth Start-Up scene, Mike launched Eurisko as a digital marketing consultancy and usually has a project or two of his own on the side, where he hones his results-driven approach.Mike’s ability to generate more leads, more sales and ultimately more revenue for his clients is a testament to his proficiency with SEM, SEO, web analytics, marketing automation, UX / CX, email marketing, and social media marketing, including social advertising, and earned media amplification.Mike’s focus when delivering projects is to optimize & amplify digital experiences to generate more leads, more sales and more revenue.

Eurisko

Eurisko is a digital marketing agency in Australia that helps local businesses drive more traffic, engage more customers and generate more revenue. Regardless of size, business model or industry you are in, as your online marketing agency, we have the experience to tailor the right digital marketing strategy to amplify and optimise your online campaigns. Our in-depth knowledge garnered from our many years’ experience within the digital marketing industry translates to excellent, meaningful and measurable results for our clients.

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Mike @ Eurisko