Google AdWords for Small Business

Big Thinks Often Have Small Beginnings

Google Ads (AdWords) For Your Business

Google Ads (Adwords) for Small Business can be daunting when you’re struggling to generate new leads or looking for some expert advice on how to get the most out of your budget. Eurisko can help. We are a certified Google Ads (Adwords) Consultancy based in Perth, Western Australia. We specialise in developing and executing strategies to help small businesses generate new leads by creating and managing high performing campaigns using Google AdWords for Small Business and drive real success.

Why Google Ads (AdWords) Is Vital For Your Business

As a kid, when I first started fishing, I used to go Ammo Jetty in Cockburn. I didn’t know what kind of fish were around Ammo Jetty or what they would bite on or where they were located.

First I tried different baits like worms, flies, prawn heads. I’d walk up and down the jetty and try different locations. I’d make notes of the time of day, water temperature and clarity of the water.

During this whole process I was collecting as much data as possible, but only getting a few nibbles and maybe one or two fish. After I finished analyzing the data, I knew what bait to use, where to fish based on the weather, the time of day and with persistence I was finally able to pull in a big Salmon out of this small pond

Similarly, when you first start a Google Ads campaign, you won’t know what keywords will work best, what your optimal bid is, or which ad copy will get the best Click Through Rates (CTR).

Once you have launched your campaign, you’ll start to collect data and analyze the clicks, impressions, CTR, CPC, as well as check your Google Analytics for additional data. After 3 or 4 weeks of data collection, you should now have enough data to start optimizing, for instance, “I know this keyword on exact match, with these negative keywords, coordinated with Ad Copy #2 and this landing page works best on Monday to Friday, but not on the weekends.” Ultimately, you should start seeing conversions, some might be a lower Return on Ad Spend (ROAS), but sooner or later you’ll get the big fish.

Many companies have been uncertain about whether to run their SEM campaign in-house or hire an agency. Experience is a key factor in optimizing your Paid Search campaign, that is where a helping hand can make the difference between a positive ROAS vs a negative ROAS.


The time it takes to deliver ROI on your Search Engine Optimisation depends on several factors including your industry, your competitors and your budget. Your website has a reputation with Google and depending on what that reputation is, will ultimately determine how long it will take to see major improvements.

We optimise websites by implementing long-term, white-hat strategies that are tried, tested and trusted. While we typically start seeing results around the three month mark, we usually suggest that more realistic timeline is six to twelve months.

If you’re looking for a more immediate return on your digital marketing spend then we would suggest one of our Google Ads or Facebook Ads management packages.  

We can help you drive real results, real fast with our customer targeting and campaign optimisation. 

No, you do not.  We don’t believe in using or locking you into long term service contracts. Instead, we prefer to prove our value to your business through continued improved performance and transparency.  As always, we suggest a minimum commitment of three months as this gives us time to set up, deliver and optimise your performance. 

We do ask that a 30 day notice period is used so we can complete our tasks and arrange for the handover.  Any accounts or passwords created by our agency, during our partnership are in effect owned by you and will be handed over at the end of the relationship.


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