5 Reasons Why Businesses Can Benefit from Facebook Ads

When running a business, it’s easy to get caught up in the hustle and bustle of marketing your brand. Many strategies (blogging, video creation, search marketing, email marketing, SEO, Google Ads, and even cold-calling possible clients) enable you to advertise your business. Still, you cannot employ all of them. You must choose the channels that …

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SEO vs Google Ads: Which is right for your business?

If you created a website for your business, you have undoubtedly heard the terms SEO or Google Ads. You came across them many times, but without knowing if there’s any difference between the two and, if there is, you couldn’t figure out which one of them would benefit your business. Companies use marketing methods like …

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Google Ads Audit. How We Found Savings of 25% With Out Even Looking!

Eurisko Google Ad Audit My Google Ad Audit Checklist is my holy grail, it’s my D&D Players Handbook that I have been working on for over 18 years.  While there have been some major updates and changes along the way but there are some simple basics that remain the same. At last count, there are …

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Google Tag Manager – How To Track Button Clicks

Use Google Tag Manager To Track Button Clicks Tracking button clicks with Google Tag Manager is a great way to monitor conversion events on your website that you can tie back to your campaign activity.  With Google Tag Manager and Google Analytics, we can set up a number of conversion events. We recently set up Google …

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SEO & Content Strategy Case Study

To understand what I mean by SEO Content Strategy, it’s helpful to break down the phrase into parts. “SEO” refers to search engine optimisation, a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Content strategy refers to the planning, development, and management of content.  It helps to tell your story and create …

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Google Specialist Partner

Google Specialist Partner Eurisko is a certified Google Specialist Partner! Earlier this year (2018) I took part in the Google Specialist Certifications. The challenge was open to Google Partners who wanted to show their competitive spirit and expertise in managing Google Ad’s campaigns. To be recognised as a Google Specialist Partner, the challenge required Google …

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