SEO vs Google Ads: Which is right for your business?

If you created a website for your business, you have undoubtedly heard the terms SEO or Google Ads. You came across them many times, but without knowing if there’s any difference between the two and, if there is, you couldn’t figure out which one of them would benefit your business. Companies use marketing methods like …

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Google Tag Manager – How To Track Button Clicks

Tracking button clicks with Google Tag Manager is a great way to monitor conversion events on your website that you can tie back to your campaign activity.  With Google Tag Manager and Google Analytics, we can set up a number of conversion events. We recently set up Google Tag Manager for our client Adventurer’s Loot, we …

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SEO & Content Strategy Case Study

To understand what I mean by SEO Content Strategy, it’s helpful to break down the phrase into parts. “SEO” refers to search engine optimisation, a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Content strategy refers to the planning, development, and management of content.  It helps to tell your story and create …

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Google Specialist Partner

Eurisko is a certified Google Specialist Partner! Earlier this year (2018) I took part in the Google Specialist Certifications. The challenge was open to Google Partners who wanted to show their competitive spirit and expertise in managing Google Ad’s campaigns. To be recognised as a Google Specialist Partner, the challenge required Google Ad Agencies passing …

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