Reach more customers with local SEO services
Increase your impact in the areas you operate with targeted local SEO
Eurisko’s local search engine optimisation (SEO) campaigns help customers find you in their local area, delivering more high-quality leads and better brand visibility.
What is local SEO, and why does it matter?
Local SEO services combine traditional SEO techniques (on-page and technical SEO) with Google Maps so you appear in the right places. Essentially, optimising your website and Google Business Profile for local SEO increases your business’s visibility in local search results. This makes it easier for clients and customers in your area to find you.
Optimising local search visibility is generally a cost-effective way to pull in more leads for businesses of all sizes. However, SEO of any kind can take time to build – if you really want to get the phones ringing, you can combine this with a targeted Google Ads strategy.
Here’s why you’re struggling to get consistent leads from local search:
You’re not getting leads, because local customers don’t know you’re a nearby option.
Google’s algorithm is designed to show customers the kind of nearby business they’d like to visit based on relevance, proximity and prominence. That’s why searching for “Mexican restaurant” in Fremantle, WA will bring up different results than Fitzroy, VIC.
Local SEO can help you show up to the right people, in the right place, provided Google and other search engines know:
- Who you are
- Where you are
- What you offer
- Why people want it (how relevant your website is to user search intent)
AI Overview
Google’s AI overview is a summary of top results. Local SEO strategy contributes to a stronger, more relevant profile online – which can tip you into AI search results like AIO.
Google Maps
Google maps is the best way to show potential customers you’re nearby, plus opening hours and contact details. Appearing in the top of the local maps listings can be invaluable, which means local search and Google Business Profile optimisation.
Organic Search Results
Actual search rankings can fluctuate, but local SEO can make sure you show up in front of the customers who are actually looking in your area.
We use technical SEO and on-page tactics to get your business rising in the ranks where it matters, showing potential clients their best option.
Google AI Overviews (AIOs)
Local Pack Organic
Content Organic
Traditional Organic
How you’ll generate leads with our approach
When you work with Eurisko, we go for every opportunity to make sure your business generates quality leads through local SEO.
Technical SEO
Setting up audits and analytics (e.g. Google Analytics, Google Search Console, and Google Tag Manager, Google Business Profile optimisation), as well as ensuring your website pages are set up for indexing, crawlability, and good UX.
Content Production
Engaging, search engine optimised content to claim your place in the organic sections of the SERP and address local search intent.
This builds your presence on the page for local searches results.
Link Building
Links are a great way to build credibility, but spam links or link-farming can be useless or harmful to your ranking.
We audit existing backlinks and build local citations (like adding you to local business directories) where applicable.
Regular Reporting
Being transparent about your progress in the local market, and what comes next, is part of our ethos.
We do monthly Looker Studio dashboard report tracking leads, traffic and rankings – and you can contact us anytime with questions.
Local SEO Case Studies
Auto Masters
Auto Masters manages 70 automotive service centres across WA and SA. They engaged Eurisko to help reinvigorate their online performance marketing activity.
Eurisko was also tasked with supporting the Auto Masters franchisees in promoting their businesses online and grow their leads.
- Google Ads Campaign Management
- Reputation Management
- Local Search Engine Optimisation
- Facebook Ads Management
Amana Living
Amana Living is a not-for-profit organisation in Western Australia that provides aged care, retirement living, and home care services supporting seniors to live independently and with dignity.
By optimising existing website content and creating new related pages from scratch, we delivered over 5,000 non-branded ‘home care’ related clicks to the website, and a 1,200% rise in customer enquiries.
Will & Co
Combining coastal and café cultures, Bondi-born specialty coffee roasters Will & Co partnered with Eurisko to help boost their digital presence and online revenue. Our objective was to grow Will & Co’s revenue from organic search by 50% year on year (YoY).
In an ultra-competitive market, and up against agencies engaged in unscrupulous SEO tactics, we stuck to our strategy of creating high quality content for our client’s audience. We improved the copy on existing pages, and worked to secure backlinks and media coverage via digital PR efforts.
We Love Rentals
We Love Rentals, established in 2003, specialises in residential property management throughout the Perth metropolitan area. They are based in the south-east suburb of Cannington.
Perth’s rental market is very tight – just like every other Australian capital city and our client was looking to grow their market share.
Keogh
Keogh are no strangers to thinking outside the box to help clients make lasting change with long-term benefits. When the time came to build a more functional and responsive website, Keogh Consulting partnered with Eurisko to get the job done right.
With a focus on simplifying the user experience, creating more opportunities to convert visitors to viable leads, and making contacting Keogh easier, Eurisko delivered a website that both Keogh and their online audience could navigate successfully.
- A new WordPress website for increased flexibility
- A focus on navigation and lead generation
- Using contextual content to position Keogh as thought leaders
Lime Systems
As a globally recognised leader in bulk materials handling and storage solutions, Lime Systems is a West Australian engineering company working with industry giants here in Australia as well as Asia, Africa, South America and Europe.
Up against other heavy-hitters in the industry, Lime Systems sought to grow their market share and increase their leads.
Mr Blastit
Our challenge for Mr Blastit was to drive more traffic to the site and generate more leads on a very low monthly retainer. This campaign delivered champagne results on a beer budget, smashing goals and providing real wins in terms of leads and new business.
We increased web-based queries by 126% YoY. This far surpasses the original goal of +50% and has ‘doubled’ actual business for Mr Blastit (according to the client).
Mosaic Community Care
Mosaic partnered with Eurisko to manage and optimise their Google Ads and Google Ad Grant campaigns, supporting consistent lead generation while maintaining compliance with Grant requirements. The focus was on improving campaign efficiency, expanding keyword coverage, and refining ad performance to achieve a sustainable cost per acquisition within a fixed monthly budget.
The key services that were supported through paid search were Supported Independant Living and Positive Behaviour Support. Key metrics including an average CTR of over 10% and a 5% conversion rate to lead.
Interchange
Interchange WA was introduced to Eurisko through our partner agency Key2 Creative. Together, we created a plan to launch and manage integrated paid media campaigns across Google Ads and Meta Ads, supporting four key service streams. The objective was to increase qualified enquiries while maintaining efficiency within a consistent monthly budget.
Despite operating on the same unchanged monthly budget year on year, the campaigns delivered strong performance improvements, including a 35.9% increase in clicks, an 18.3% lift in monthly conversions, and a 22.2% reduction in cost per conversion, demonstrating more efficient spend and sustained growth in lead generation.
Recent Clients
Why Choosse Eurisko for Local Search Optimisation?
Your success is our success. Eurisko takes a tailored approach that creates success for your business, by targeting the areas where your ideal customers live and work.
Based in Perth, WA, Eurisko is the best-choice digital marketing agency for getting real results from search engine optimisation. We don’t just ‘do SEO’ – we make your website work harder for you, securing high quality leads in your local area.
A commitment to quality
We do things the right way. We want your business to excel, so we use the best practices and continually test opportunities for improvement to ensure the best local seo performance.
Recognised as 'the best'
Our clients know us to be dedicated, going the extra mile to get better performance and bigger results. We’re easy to contact and provide regular progress updates and results.
100% done for your service
Your time is best spent running your business. That’s why we take care of running your campaigns, doing all the legwork and maintenance to keep your SEO wins growing while providing easy-to-understand reports and updates.
Peer recognised experts
We’re good at what we do. While some agencies will throw flashy jargon, take their fee and call it a day, we focus on doing what we set out to do – amplify your online presence, convert visits to leads, and prove that our well-earned track record for success is applicable in any industry.
“Real value for money. Responsive, proactive and always in tune with where we are as a business and what we need to do to succeed. Regularly add value through proactive suggestions on how to improve our brand and profile. SEO work is outstanding.”
- Margit Mansfield | Chief Executive Officer, Keogh Consulting
Local SEO services to scale your business
Take your business to the next level with fully customisable SEO packages based on where you want to scale to – for everything from small business SEO, to franchise marketing over multiple locations.
Work with Eurisko - Get more leads
Interested in seeing real results from your SEO efforts? Let’s talk about how to get your business in front of more local customers.