The Digital Marketing Agency for the Automotive Industry
Digital Marketing for the Automotive Industry
You know how to run your business successfully on the day-to-day. We know how to make it stand out from the rest online.
We help your automotive business succeed with Search Engine Optimisation (SEO), Google Ads, Meta (Facebook) Ads, and strategic digital marketing to generate more qualified, better quality leads – ones that actually lead to more customers.
Want to find out working with Eurisko can boost your online presence? Contact us for a free, no-obligation consultation today.
Eurisko helps Automotive industry clients succeed with SEO, Google Ads, Meta (Facebook) Ads, and smart digital marketing for more qualified, better quality leads.
Eurisko's Automotive Digital Marketing Services
When it comes to digital marketing, we use a comprehensive range of tailor-made strategies and solutions to support automotive businesses, from luxury car dealers to mechanics and more.
Our services include:
Search Engine Optimisation (SEO)
We can drive you to the top of Google search results for strategic key words, and keep you there with best-practice technical and content-driven SEO strategies for automotive services and sales.
Beyond just the technical health of your website, Eurisko can build a strong online presence and expert reputation through content marketing activity – such as blogs or articles. This well rounded approach allows us to improve your Search Engine Optimisation further on multiple fronts.
Google Ads
Not seeing a satisfactory return on your Google Ad spend? Our team of Google Ads experts mix data driven decision making with creative flair to get measurable results for your campaigns, using analytics tools and industry-leading software to provide evidence.
Part of the essential PPC / paid advertising campaign toolbox, campaigns via Google Ads give you a chance to be seen more outside of organic traffic.
Generating leads through Google Ads can be a quick way to drive targeted traffic to your site while your organic search rank (supported by good SEO practice) develops over time.
Social Media Ads
Facebook advertising is no drama for our results-driven and revenue-focused Meta Ads experts, targeting your audience where they are scrolling.
Social media is becoming an increasingly paid channel, with organic posting often lost among the flood of ads and promoted posts. If you are wanting to increase your presence on social media, you’ll need a targeted Facebook ads strategy.
We take the guesswork out of your social media ad strategy, so you can focus on running business as usual.
Website Design & Development
Your website can be a powerful sales tool for visitors. Eurisko can transform your existing site to encourage more lead generation, or build a professional site from scratch to create a user-friendly, visually appealing area for those seeking your services or products.
We help you own your niche
Car Dealerships
Whether your automotive business deals in budget-friendly wheels or luxury high-end vehicles, we can help with web design, Google Ads, SEO, and digital strategy.
Eurisko delivered a beautiful site that ticked all the boxes for luxury vehicle experts Barbagallo and drove lead form submissions through the roof.
Dealer Groups & National Brands
For dealer groups and national car brands, trying to market multiple locations or franchises online adds a level of complexity. We help you own the Search Engine Results Pages (SERP) with a mix of paid ads for instant visibility, and strong SEO to drive your organic performance over time.
Auto Mechanics & Technicians
In the ultra-competitive environment of local mechanical repairs and auto servicing, standing out from the rest takes more than just your good reputation.
We helped Auto Masters race ahead in local search for their service centres across WA, SA and QLD. We also delivered significant savings on their ads budget by reducing the Cost Per Lead (CPL) while maintaining lead growth.
Eurisko optimises your marketing efforts
We help our automotive clients take pole position in a highly competitive industry. Working with Eurisko will make sure your digital marketing engine is running oh-so-smoothly, switching gear seamlessly to adapt to new situations and pulling up to your ideal spot in the search rankings.
1. We find your target audience
Effective automotive marketing starts with finding the right audience.
Does your ideal client need new car servicing in WA, or do they want to buy a durable 4X4 in QLD? Are you catering to prestige markets looking for European brands, or people wanting a reliable ex-lease vehicle?
2. We turbo-charge your digital presence
We consider your success to be our success. Building a reputable digital presence online is hard to do without help… so why not reach out to experts with proven marketing success in the automotive industry?
Our digital marketing strategy combines data-driven practice with a creative edge for a marketing plan that is truly unique to each business, for real results.
3. We keep things running smoothly over time
We stay ahead of changes across platforms, working proactively to keep your site and online presence findable in all the right marketing channels.
Eurisko keeps your links click-worthy, and your content engaging to any potential clients visiting the website. It’s not just about getting people to the page – but also snagging valuable, pre-qualified leads to support business growth.
FAQs: Digital Marketing for the Automotive Industry
Do automotive companies need digital marketing?
It’s not enough to simply ‘have’ a website anymore. Setting yourself apart from the competition takes more strategy than just entering the race. A solid digital marketing strategy will take your online presence from just ‘online’ to ‘on top’ – which is where clients will be able to find you.
Taking that next step for marketing can include considerations for search engines (SEM, SEO), website optimisation, Google Ad campaigns and social media marketing where applicable… it can quickly become tangled.
That’s where Eurisko comes in as your digital marketing experts. We help you with the right marketing strategy, tailored to support your goals and business growth – whether you’re a boutique prestige vehicle retailer, a national dealer network, or a franchise of auto service centres.
Is marketing for the automotive industry different from regular marketing?
Yes and no. Automotive goods and services tend to serve particular niches, and the lifestyle of the demographic ties in heavily to the kinds of vehicle or car service they are after. Searches for vehicles (purchased, leased or rented) and their upkeep (insurances, servicing, repairs) are often specific to type and location, and what the customer wants to know – price, information, reputation, etc.
While your average marketing agency may be using the same technology, software or advertising platforms (Google, Meta) for companies regardless of industry, they may lack the context to push your brand further. Using a marketing agency with automotive experience means putting proven marketing strategies to use, in the specific environment of the auto industry.
Is using a marketing agency with industry-specific experience necessary?
If you want to stand out among competitors in the industry, yes.
Many automotive industry clients have complex requirements due to pricing, availability and exclusivity. The automotive industry is highly competitive; having an experienced marketing agency to deliver a targeted strategy is ideal:
- We understand how valuable reputation and visibility is.
We understand how competitive this industry can be.
We work with you to create a tailored marketing strategy which takes the above into account, and seeks to meet the unique goals of your business.
Your vehicle expertise is what makes you valuable to your clients. Our expertise will help ensure your target audience get the message.
Can’t we just do what the competition is doing?
Every business is unique in its needs, marketing goals and audience. Getting a tailored, strategic plan that meets your requirements makes more sense than a one-size approach. Your message will resonate with the intended audience in a way that feels genuine, and personalised to the issues they want to solve with your services and products.
It can be tempting to copy and paste what’s working for others, but a good automotive digital marketing agency will always work to make sure you stand out from your competitors – not blend in with a copycat look and feel to your website and campaigns.
When will we see results from Eurisko's automotive digital marketing strategy?
It takes Google 60-90 days on average to learn about your site and changes made to it, during which time your rankings and performance can fluctuate a lot. We always recommend letting things run for at least three (3) months to get results from a new digital marketing campaign.
Good things can take time – particularly SEO, which depends entirely on Google’s indexation process to validate any changes made to individual webpages.
Effective Google Ad campaigns can deliver leads as soon as they are running. However, working on your SEO and making sure your website is user friendly will go a long way to converting any casual site visitors into actual clients.
Who is automotive digital marketing for?
Businesses in the automotive industry wanting to scale, grow, or get more impact from their current digital marketing budgets. This includes dealerships (selling, leasing, rentals), and automotive services like technical and mechanical repairs, detailing & customisation.
If you are looking to reap the benefits of a targeted digital marketing strategy and dominate online, Eurisko can help you grow your business and stand out from other automotive companies.
What makes marketing successful for businesses in the automotive industry?
Success looks different for everyone. We focus on getting you the results you need, so your company can grow and scale.
Eurisko uses best-in-class software and our strategic know-how to ensure your online presence is compelling, accessible, and – most importantly of all – relevant to your target audience. We put you in the right place at the right time to land that new contract.
We also help with effective tracking of inbound leads through CRM (customer relationship management) systems, so you can see which area of the marketing campaign certain leads are coming from, when, and their rate of conversion.
Tailored digital marketing campaigns for businesses in the Automotive Industry
Maybe you’re looking to expand beyond the scope of your in house marketing team, or have been less than satisfied with a previous agency partnership…
Eurisko has successful marketing partnerships with operators and dealerships in the automobile industry – delivering quality leads and ultimately, more potential customers.
Everything we do for you has an identifiable purpose and value for your brand. Our commitment is to your success, and we’re willing to prove it with monthly reports on KPIs such as website traffic, conversions, leads, and engagement.
Tired of not getting the results you want from your marketing strategies? Find out how Eurisko can boost your impact as your automotive digital marketing agency.
