The Digital Marketing Agency for the Home Improvement Industry
Digital Marketing for the Home Improvement Industry
Eurisko helps you succeed with SEO, Google Ads, Meta (Facebook) Ads, and smart digital marketing for more qualified, better quality leads – whether you’re a contractor, renovator, builder, or supplier for home renovators.
Want to find out working with Eurisko can improve your brand’s online performance? Contact us for a free, no-obligation chat today.
Eurisko helps you succeed with SEO, Google Ads, Meta (Facebook) Ads, and smart digital marketing for more qualified, better quality leads.
Proven Marketing Results for Home Improvement Clients
ANSCO Security
We helped a small business start up with a new website & Google Ads, delivering a 243% increase in quarterly leads.
ANSCO needed a website and leads as quickly as possible once they were up and running.
With a tight brief and a tighter budget, Eurisko created a custom-designed website that would perform in organic search, and launched a lead generation campaign through Google Ads to support their start-up business.
Mr Blastit
Mr Blastit engaged Eurisko to drive more traffic to the website (and to generate more leads from this). The brand had no search visibility for any commercial search terms. We aimed to rank the website for their core business of ‘pressure cleaning and sealing’.
We increased web-based queries by 126% YoY. This far surpasses the original goal of +50% and has ‘doubled’ actual business for Mr Blastit (according to the client).
Want to find out how we delivered phenomenal results for this small business? Read on.
Mouritz Air Conditioning
Eurisko Digital Marketing Services
When it comes to digital marketing, we use a comprehensive range of tailor-made strategies and solutions to suit home improvement businesses (retailers and operators) of any size.
Our expertise includes:
Search Engine Optimisation (SEO)
We can drive you to the top of Google search results for strategic key words, and keep you there with best-practice technical and content-driven SEO strategies.
Beyond just the health of your website, Eurisko can improve your performance through thoughtful, search engine optimised content – such as blogs or articles – to show would-be clients that you’re the trustworthy experts.
This well rounded approach also allows us to improve your Search Engine Optimisation further, as it can signal to search engines that your content holds answers to the questions users have.
Google Ads
Not seeing a satisfactory return on your Google Ad spend? Our team of Google Ads experts seamlessly blend data driven decision making with creative flair to get measurable results for your campaigns, using analytics tools and industry-leading software.
Part of the essential PPC (pay-per-click) toolbox, campaigns via Google Ads give you a chance to be seen more outside of organic traffic.
Generating leads through Google Ads can be a quick way to drive targeted traffic to your site while your organic search rank (supported by good SEO practice) develops over time.
Facebook Ads
Facebook advertising is no drama for our results-driven and revenue-focused Meta Ads experts, targeting your audience where they are scrolling.
Social media is becoming an increasingly paid channel, with organic posting often lost among the flood of ads and promoted posts. If you are wanting to increase your presence on social media, you’ll need a targeted Facebook ads strategy.
We take the guesswork out of your social media ad strategy, so you can focus on running the business – rather than your Facebook campaigns.
Website Design & Development
Your website can be a powerful sales tool for visitors. Eurisko can transform your existing site to encourage more lead generation, or build a professional site from scratch to create a user-friendly, visually appealing area for those seeking your services or products.
Eurisko makes your marketing go further
We help our clients to scale and grow in highly competitive markets, by using strategic digital marketing to deliver better results. Contact us today for a free consultation and find out how Eurisko can do the same for you.
1. We find your target audience
Effective marketing starts with finding the right audience – for you, that might be homeowners or home renovators in a certain radius.
Does your ideal client need their property pressure cleaned, or to install security systems and gates, or are they doing DIY decking? Are they in metro suburbs or living in a rural area? What are they looking for, and what time of day are they looking?
2. We turbo-charge your digital presence
We consider your success to be our success. Building a reputable digital presence with a big impact is hard to do without help… so why not reach out to experts with proven success?
Our digital marketing strategy combines data-driven practice with creative flair for a marketing plan that is truly unique to each business, for real results.
3. We keep things running smoothly over time
Things can change quickly in the digital environment. We stay ahead of changes across platforms, working proactively to keep your online channels findable in all the right marketing channels.
Eurisko keeps your links click-worthy, your content engaging, and your website easily navigable.
We help you own your niche
Get to the top of local search for key terms, and see actual results from your Google Ads with help from Eurisko.
Home Improvement is a wide category with many competitive niches. We make room for your specialised business to flourish with the right know-how and experience. We can help:
- Installers & technicians for home systems (like air conditioning, alarm systems, security shutters)
- Retailers & manufacturers of renovation products (like composite decking materials, kitchen & bathroom hardware, tools & kits for DIY projects)
- Home maintenance operators (such as pressure cleaning services, repair and handyman companies, landscaping services)
FAQs: Working with a Digital Marketing Agency
Why do I need a digital marketing strategy?
It’s not enough to simply ‘have’ a website and social media anymore. Setting yourself apart from the competition takes more than just entering the race – but it doesn’t have to be hard if you partner with the right agency.
A solid digital marketing strategy will take your brand from ‘just online’ to ‘on top of search’ – which is where future clients will be able to find you.
Taking the next step for home improvement marketing can include considerations for search engines (SEM, SEO), website optimisation, Google Ad campaigns and social media marketing or Facebook Ads… it can quickly feel overwhelming to coordinate these very different areas on your own.
That’s where Eurisko comes in as your digital marketing experts. We help you with the right marketing strategy, tailored to support your goals and business growth.
Is marketing for home improvement different from regular marketing?
Yes and no.
Your average marketing agency may be using the same technology, software or advertising platforms (Google, Meta) for companies regardless of industry. However, they may lack the context to push your brand further in the home improvement space (and in your specific niche).
Using a marketing agency with industry specific experience means putting proven marketing strategies to use, in the specific environment of those providing the services and goods people use to improve their homes or properties.
Is using a marketing agency with industry-specific experience necessary?
If you want to stand out among competitors in your industry, yes.
These days, digital marketing is highly competitive. Having an experienced marketing agency to deliver a targeted strategy is ideal:
- We understand how valuable reputation and visibility is.
We work with you to create a tailored marketing strategy which takes the above into account, and seeks to meet the unique goals of your business.
Your expertise is what makes you valuable to your clients. Our expertise is how we can ensure your target audience get the message.
Can’t we just do what the competition is doing?
Getting a tailored, strategic plan that meets your requirements makes more sense than a one-size approach. Your message will resonate with the intended audience in a way that feels genuine, and personalised to the issues they want to solve with your services and products.
It can be tempting to copy and paste what’s working for others, but a good digital marketing agency will always work to make sure you stand out from your competitors – not blend in with a copycat look and feel to your website and campaigns.
When will we see results from our digital marketing?
It takes Google 60-90 days on average to learn about your site and changes made to it, during which time your rankings and performance can fluctuate a lot. We always recommend letting things run for at least three (3) months to get results from a new digital marketing campaign.
Good things can take time – especially SEO, which depends entirely on Google’s indexation process to validate any changes made to individual webpages.
Effective Google Ad campaigns can deliver leads as soon as they are running, which makes them a good tool for getting results fast. However, working on your SEO and making sure your website is user friendly will go a long way to converting any casual site visitors into actual clients.
Who is home improvement marketing for?
Businesses providing goods or services for home improvement, including home security, outdoor DIY & care, home maintenance, pest control, renovations and more. If you have seen less-than-great results from your current agency, or want to start making your marketing spend work harder, then it’s for you.
If you are looking to reap the benefits of a targeted digital marketing strategy and dominate online, Eurisko can help you grow your business and stand out from other operators or companies.
What makes marketing successful for home improvement brands?
Success looks different for everyone, so it’s hard to apply one standard rule for what makes marketing work for everyone. We care about what your business needs for success – more leads, more revenue, or even just a better return on investment (ROI) for your ad spend.
Eurisko ensures your online presence is compelling, accessible, and – most of all – relevant to your target audience.
We can also help with effective tracking of inbound leads through CRM (customer relationship management) systems, so you can see which area of the marketing campaign specific leads are coming from, when, and their rate of conversion.
Tailored digital marketing campaigns for Home Improvement businesses
Eurisko has successful marketing partnerships with manufacturers, suppliers, and operators of home improvement businesses providing everything from pressure washing services to premium building products – delivering quality leads and ultimately, more sales.
Everything we do for you has an identifiable purpose and value for your brand. Our commitment is to your success, and we’re willing to prove it with monthly reports on KPIs such as website traffic, conversions, leads, and engagement.
Tired of not getting the results you want from your marketing strategies? Find out how Eurisko can boost your impact. Let’s chat.
