The Digital Marketing Agency for Charities & Not-For-Profits
Not-for-profit organisations depend on visibility, trust and community engagement. When people search for causes to support or services to access, your organisation needs to be easy to find.
Eurisko helps Australian NFPs and charitable organisations increase their reach through search marketing, Google Ad Grants and targeted digital campaigns that connect your organisation with the people who need your services or want to support your mission.
Proven results for Australian Not-For-Profits
Interchange WA
Following lukewarm success with a previous agency, Eurisko was engaged in 2019 to audit Interchange WA’s existing strategy including Google Ads Grant (PPC), Search Engine Optimisation (SEO), Website Analytics and Social Media.
Our approach leveraged the client’s Google Ads Grant (combined with an effective paid Google Ads strategy and SEO improvements), increasing lead generation and driving measurable growth for Interchange WA. Find out how we did it – and what we can do for your organisation.
Amana Living
Amana Living is a not-for-profit organisation in Western Australia that provides aged care, retirement living, and home care services supporting seniors to live independently and with dignity.
Referred to Eurisko in June 2023 after experiencing mediocre success with a previous agency, Amana Living challenged us to increase home care leads from the website.
Cystic Fibrosis WA
In early 2023, we were invited to assist CFWA with their upcoming golf-related fundraiser. The goal? To sell as many of the 1100 tickets to their 2023 Luxury Masters Raffle as possible. Ticket prices were set at $250 which is higher than usual for the target demographic.
As part of team approach, our role would be to figure out how to get the best ROAS given the small budget that was allocated to advertising.
Who is this for?
We work with Australian not-for-profits and purpose-led organisations to grow their impact online, including:
Community and Support Organisations
Digital marketing helps ensure people who need assistance can find support services quickly and easily. Search visibility is particularly important for organisations offering crisis support, community programs or social services.
Fundraising & Charities
Charities rely on visibility and engagement to sustain fundraising efforts. Search marketing and targeted advertising help attract donors and supporters who are looking for ways to contribute to causes they care about.
Advocacy and Awareness Organisations
Organisations focused on advocacy often need to raise awareness about social, environmental or community issues. Digital campaigns help reach audiences interested in these issues and encourage participation in awareness initiatives.
Volunteer-Driven Organisations
Many not-for-profits rely heavily on volunteers. Digital marketing helps connect these organisations with people searching for meaningful ways to contribute their time and skills.
Disability and Support Organisations
If your mission helps ensure people can live their best, happiest and safest lives – whether you help children living with disability or provide funded aged care – we can help get the word out, and get more leads in.
Eurisko Digital Marketing Services for NFPs
Not-for-profit organisations often work with constrained resources while trying to reach a broad community. Eurisko helps NFPs to expand their reach and strengthen their impact through digital marketing.
Our services include:
Google Ads Grants
Google Ad Grants provide eligible not-for-profit organisations with up to USD $10,000 per month in Google Ads advertising credit. We help charities use that budget effectively – from campaign set up and compliance through to ongoing optimisation.
Google Ad Grants campaigns can help NFPs:
attract more visitors to their website
promote fundraising campaigns
recruit volunteers
raise awareness of programs and services
Eurisko sets up, manages and optimises Google Ad Grants campaigns so organisations can make the most of this valuable resource. Ask us about Google Ads Management for NFPs.
Search Engine Optimisation (SEO)
If someone is searching for support services, donation information, volunteer opportunities, or a cause like yours, your organisation needs to be easy to find. We help improve your visibility in search through content, website improvements, and strategic search marketing.
Search Engine Optimisation helps ensure your organisation appears in the right searches, and in the AI overview or on LLM queries (e.g. ChatGPT).
SEO strategies focus on improving website performance, strengthening visibility through local SEO, and creating helpful content that answers questions people commonly ask about your cause or services.
This helps not-for-profits reach people who are actively searching for ways to contribute or access support.
Social Media Ads
Meta advertising allows not-for-profit organisations to reach people who are likely to support their cause.
Campaigns can target audiences based on location, interests and demographics, helping NFPs promote:
fundraising initiatives
community programs
volunteer opportunities
awareness campaigns
Instagram and Facebook advertising campaigns help organisations reach people who may not yet know about the cause but are likely to care about it.
Website Design & Development
Visibility matters, but so does what happens next. We help improve the pages people land on so they’re more likely to donate, enquire, volunteer, register, or take the next step.
Your website should clearly explain your mission, programs and impact while making it easy for people to donate, volunteer or learn more. Using our website design and development expertise, we ensure your site will:
perform well in search engines and AI search results
communicate your mission clearly
support donations and enquiries
provide a smooth experience across devices
We also offer web maintenance and hosting services.
A clear and accessible website helps visitors understand your organisation’s purpose and encourages them to get involved – don’t underestimate it!
Universal Search
People researching charities or community support services encounter many different types of search results. These can include maps listings, articles, organisation profiles, videos and featured results.
Eurisko Universal Search focuses on ensuring your organisation appears across these different search formats.
This includes improving visibility in:
organic search results
Google Maps and local listings
featured snippets and rich results
directory and profile listings
video and visual search results
When your organisation appears across several of these search surfaces, people researching your cause are more likely to discover your work and engage with your organisation.
Helping the Right People Discover Your Organisation
Many people first discover charities and community organisations online. They search for support services, volunteer opportunities, community programs and causes they care about.
Digital marketing helps ensure your organisation appears during these searches and provides clear information about the work you do.
Our strategies focus on helping your organisation connect with the right audiences while making the most of limited marketing budgets.
For not-for-profits, a strong online profile can help:
Reach people seeking support or services
Attract volunteers and community participation
Increase donations and fundraising outcomes
Raise awareness of important social issues
What Eurisko Does for Not-For-Profits
Not-for-profit organisations need marketing strategies that maximise reach while remaining cost-effective. We help your organisation reach people who are ready to act and further your goals. For example: More donations, more volunteer interest, more community awareness, or more quality leads from people who need your support.
1. We understand your audience
Successful campaigns begin with a clear understanding of who your organisation needs to reach. This may include donors, volunteers, community members seeking support or organisations interested in partnerships.
By understanding how these audiences search online, campaigns can focus on the people most likely to engage with your cause.
2. We reach more of the right people
Once the strategy is defined, targeted campaigns help your organisation appear when people are searching for relevant causes, services or ways to get involved.
This may include Google Ad Grants campaigns, search engine optimisation and targeted advertising that promotes fundraising initiatives, volunteer opportunities or community programs.
3. We constantly seek improvement
Digital marketing is continually refined to improve results over time. Campaign performance is monitored and adjusted so your organisation can reach more of the right people.
Clear reporting provides visibility into website traffic, campaign performance and the actions people take, such as donations, enquiries or volunteer registrations.
FAQs: Digital Marketing for Not-For-Profits
What is Google Ad Grants for not-for-profits?
Google Ad Grants is a program that provides eligible not-for-profit organisations with up to USD $10,000 per month in Google Ads advertising credit. This funding allows charities to appear in Google search results when people search for causes, services or ways to get involved.
However, it’s not user-friendly to pick up without prior experience. Many charities and not-for-profits are discouraged because they can’t get the Ad Grants approved, or the amount they are approved for isn’t enough, or campaign just isn’t making an impact. That’s where working with an experienced Google Ad Grants agency like Eurisko can save a lot of time and stress.
Can my charity get free advertising on Google?
Technically yes, if eligible through Google Ad Grants. However, ads running under Grants will appear underneath any paid ads, and there are a few quirks to the process – though it can be good, the program is not a 1:1 replacement for Google Ads in how it functions. Eurisko can help you navigate and manage this.
How can digital marketing help a not-for-profit organisation?
Digital marketing helps NFPs reach people who are looking for support services, community programs or causes to support.
By improving search visibility and using targeted advertising, organisations can increase awareness, attract volunteers and generate donations.
What marketing strategies work best for charities?
Google Ad Grants, search engine optimisation and targeted Meta advertising are particularly effective for charities and community organisations.
These strategies help organisations reach people actively searching for ways to contribute or seeking support.
Why do Not-For-Profits need a different SEO strategy than commercial businesses?
Because NFPs must balance fundraising, trust-building, and service delivery – not just communicating a product or service. Our SEO approach focuses on ensuring your organisation appears not just in standard links, but in Google Maps, local listings, and AI-driven results where people seek immediate community support. This gives you greater visibility, and more chances to maximise your mission’s impact.
Can digital marketing help find more volunteers?
Yes. Options like using targeted Meta (Facebook and Instagram) ads, Google Ads and strategic SEO can connect your mission with individuals who are actively searching for ways to contribute their time and skills.
How do we improve our website’s donation conversion rate?
Visibility is only half the battle. We help to improve website performance and build clear mission communication to ensure that once a donor lands on your site, the path to giving is simple, secure, and mobile-friendly.
We Help More People Discover Your Mission
Your organisation is working to create positive change. Digital marketing helps ensure the people who care about your cause can find you.
Eurisko works with Australian not-for-profits amd charities to develop practical digital marketing strategies that increase awareness, improve visibility and help organisations connect with supporters, volunteers and communities.
If you would like to explore how Eurisko’s digital marketing support could expand your organisation’s reach online, why not get in touch today.