Digital Marketing for Retail & eCommerce Stores
We know how to make your store stand out amongst the competition, by targeting the right audience who will turn into paying customers.
We help you succeed with SEO, Google Ads, Meta (Facebook) Ads, and strategic digital marketing to generate more, better leads.
Want to find out working with Eurisko can boost your shop’s online presence? Contact us for a free, no-obligation consultation today.
Retail & eCommerce Marketing
Proven results for Retail and eCommerce Marketing
Will & Co
Combining coastal and café cultures, Bondi-born specialty coffee roasters Will & Co partnered with Eurisko to help boost their digital presence and online revenue. Our objective was to grow Will & Co’s revenue from organic search by 50% year on year (YoY).
In an ultra-competitive market, and up against agencies engaged in unscrupulous SEO tactics, we stuck to our strategy of creating high quality content for our client’s audience. We improved the copy on existing pages, and worked to secure backlinks and media coverage via digital PR efforts – securing a 120% YoY revenue boost.
Spudshed
Eurisko partnered with a media buying agency to deliver a new website with mobile app integration for iconic family-owned WA business, Spudshed.
Using a combination of user experience with Google Analytics data, we found areas of the website where users were visiting, the types of content they were engaging with and more importantly – what customers didn’t like about the website, and how it optimised for search.
With our findings and our extensive web design experience, we built a new pared-back website that integrated seamlessly with the new-look Spudshed app.
Eurisko Digital Marketing Services
We take a holistic approach when it comes to digital marketing, with a comprehensive range of tailor-made strategies and solutions to suit any retail or eCommerce business (at any scale and any budget).
Our expertise includes:
Search Engine Optimisation (SEO)
Driving your business to the top of Google search results for strategic key words, and keeping you up there with best-practice technical and content-driven SEO strategies.
Beyond the crawlability of your website, there is also the opportunity to create or enhance a strong online presence and expert reputation through content marketing activity such as SEO-friendly blogs or articles. This well rounded approach allows us to improve your Search Engine Optimisation further on multiple fronts.
Google Ads
Not seeing a satisfactory return on your Google Ad spend? Our team of Google Ads experts mix data-led decision making with creative flair to get measurable results for your campaigns, using the best analytics tools and industry-leading software to provide evidence.
Under the umbrella of what is known as PPC (pay per click), ads through Google give you a chance to be seen more outside of organic traffic.
Generating leads through Google Ads can be a quick way to drive the right users to your online store or website while your organic search rank (supported by good SEO practice) develops over time.
Facebook Ads
Facebook advertising is no hassle for our dedicated team of Meta Ads aficionados, catering to retailers and eCommerce businesses of all sizes and locales.
Social media is becoming an increasingly paid channel, with organic posting often lost among the flood of ads and promoted posts. If you are wanting to increase your presence on social media and turn views into leads or purchases, you’ll need a targeted Facebook ads strategy.
We take the guesswork out of your social media ad strategy, so you can focus on running your business – rather than planning your Facebook campaigns.
Website Design & Development
Your website can be a powerful sales tool for visitors. Eurisko can transform your existing site to encourage more lead generation, or build a professional site from scratch to create a user-friendly, visually appealing, and helpful online resource for those seeking your care services. This includes easy-read fonts and clear navigation, making the user’s journey a smooth one from the very first look.
Eurisko helps care providers to optimise marketing efforts
We enable our clients to solidify their niche in highly competitive retail markets. Contact us today for a free consultation, to find out how Eurisko can do the same for you.
1. We find your target audience
Effective marketing for starts with finding the right audience.
Where is your ideal client or customer located, and what do they want? Knowing who they are and how they act informs where you will find them online.
But don’t worry – we can do the legwork for you on this one to nail the demographics for your ideal customer.
2. We turbo-charge your digital presence
We consider your success, our success. Building a reputable presence online is hard to do without help, so why not reach out to retail & eCommerce marketing experts with proven success?
Our digital marketing strategy combines data-driven practice with a creative edge for a marketing plan that is truly unique to every business, for real results.
3. We keep things running smoothly over time
Things can change quickly in the digital environment, particularly in one as competitive as this. We stay ahead of changes, working proactively to keep your site and online presence findable in all the right marketing channels.
We keep your links click-worthy, and your content highly engaging to any potential care clients visiting the website.
FAQs: Engaging a Digital Marketing Agency
Why do I need a digital marketing strategy for my business?
It’s not enough to simply ‘have’ a website and social media profiles anymore. Setting yourself apart from the competition takes more strategy than just putting your name down for the race.
A solid digital marketing strategy can take your online presence from ‘obscure’ to ‘on top’ – which is where future customers and clients will be able to find you.
Taking the next step for marketing can include considerations for search engines (SEM, SEO), website optimisation, Google Ad campaigns and social media marketing or Facebook Ads… it can quickly feel overwhelming to coordinate these very different areas on your own.
That’s where Eurisko comes in as your digital marketing experts. We help you with the right marketing strategy, tailored for your store’s growth.
Is marketing for eCommerce or retail different from regular marketing?
Yes and no. Marking for services or products can be very unique to the product itself, the specific niche or industry, and the scale of the business.
While your marketing agency may be using the same technology, software or advertising platforms (Google, Meta) for companies regardless of industry, the context in which they get your message across is not the same. Using a marketing agency with industry specific experience means putting proven marketing strategies to use, in the context of the high-speed demands of retail.
Is using a marketing agency with industry-specific experience necessary?
If you want to stand out among competitors in the industry, yes.
With new competitors popping up to meet demand, you don’t want to be just one of many in the crowd. Having an experienced marketing agency to deliver a targeted strategy is ideal:
We understand how competitive this industry can be.
We work with you to create a tailored marketing strategy which takes the above into account and seeks to meet the unique goals of your business.
Your expertise is what makes you valuable to your customers or clients. Our expertise can help ensure your target audience get the message.
Can’t we just do what the competition is doing?
Every business is unique in its needs, marketing goals and audience. Getting a tailored, strategic plan that meets your requirements makes more sense than a one-size approach. Your message will resonate with the intended audience in a way that feels genuine, and personalised to the problems they want to solve with your product.
It can be tempting to copy and paste what’s working for others, but a good digital marketing agency will always work to make sure you stand out from your competitors – not blend in with a copycat look and feel to your website and campaigns.
When will we see results from our digital marketing?
It takes Google 60-90 days on average to learn about your site, during which time your rankings and performance can fluctuate a lot. We always recommend letting things run for at least three (3) months to get results from a new care-focused digital marketing campaign.
Good things can take time – particularly SEO, which depends entirely on Google’s indexation process to validate any changes made to each webpage.
Effective Google Ad or Ads Grants campaigns can deliver leads as soon as they are running. However, working on your SEO and making sure your website is user friendly will go a long way to converting any casual site visitors into actual clients.
Who is eCommerce marketing for?
Online retailers in Australia wanting to find their audience and increase conversions, return on spend, and overall performance – often in a highly competitive sector.
If you are an eCommerce business looking to roll out a targeted digital marketing strategy, Eurisko can help you grow your business and stand out from the crowd.
Who is retail marketing for?
Retail is similar to eCommerce, but generally covers physical stores as well. Finding your audience online can help boost your sales both there and in store once your digital profile expands.
If you are a retail business looking to grow with a targeted digital marketing strategy, Eurisko can help.
What makes eCommerce digital marketing successful?
Success looks different to everyone and depends on each business and its goals. The easiest way to successfully climb in online rankings is to reach out to the experts and take advantage of their skill in the care industry.
Eurisko uses best-in-class software combined with our abundance of creative and strategic nous to ensure your online presence is compelling, accessible, and most of all – relevant to your target audience. Less tyre kickers, more great results.
We also help with effective tracking of inbound leads through CRM (customer relationship management) systems, so you can see which area of the marketing campaign certain leads are coming from, when, and their rate of conversion.
Tailored digital marketing campaigns for your business
Eurisko has successful marketing partnerships with retailers across Australia – delivering quality leads and ultimately, more clients.
Everything we do for you has an identifiable purpose and value for your brand. Our commitment is to your success, and we’re willing to prove it with monthly reports on KPIs such as website traffic, conversions, leads, and engagement.
Tired of not getting the results you want from your eCommerce marketing strategies? Find out how Eurisko can boost your impact.
