Challenger Vet Hospital
Our client’s biggest pain point was plenty of phone calls, but no new customers. Eurisko was tasked with improving their Google Ads campaign to drive new business.
We increased new customers by 372% YoY through rebuilding the account and stopping wasted spend on irrelevant clicks.
Want to find out how we deliver phenomenal results for small businesses? Let’s chat.
Google Ads for a Vet Clinic
A quick snapshot of the results we've delivered so far:
The 'Smart Campaign' that is anything but... Smart.
Challenger Vet Hospital’s Google Ads account was set up with the default ‘Smart Campaign’: a set-and-forget approach Google offers new advertisers, but you can quickly waste your money as our client discovered.
An account audit showed the “top performing” keyword was the client’s brand name and the “best” key event was clicks on the phone number.
Essentially, people were searching for Challenger Vet, clicking their sponsored ad, and calling to see if their pet was ready to pick up!
No wonder our client was not getting any new business. Their modest daily budget was being swallowed up by existing clients.
Our smarter keyword and geographic targeting approach
We rebuilt the campaign, removing the brand term and replaced it with highly-targeted non-branded terms like “vet kwinana”.
We also tightened up the geographic targeting to ensure we weren’t showing ads to people who were not prepared to travel to Kwinana.
The results were immediate and continue to improve each year.
Ready to drive more leads with Google Ads?
We want to hear your vision for the future, so we can help you achieve it through clever digital marketing.
Get in touch with our Perth-based team today and find out how we can help take your business to the next level.