Interchange WA
Interchange WA is a registered NDIS provider and charity, supporting Western Australians living with disability to live fulfilling lives and reach their goals. They provide individualised, local, and community-based support.
Following lukewarm success with a previous agency, Eurisko was engaged in 2019 to audit Interchange WA’s existing strategy including Google Ads Grant (PPC), Search Engine Optimisation (SEO), Website Analytics and Social Media.
The goal for the audit was to create a new digital marketing strategy that identified opportunities and found crossover points which could be implemented for greater impact.
Want to hear about our approach to maximising Google Ad Grants for our Not-For-Profit (NFP) & charity clients? Let’s chat.
NDIS Provider Marketing for Interchange WA
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Leveraging the client's Google Ad Grant
As a NFP organisation, Interchange WA was using Google Ads Grants – but through existing efforts were only able to leverage a small portion of the USD$10,000 each month. Eurisko started with a complete rebuild of the Google Ad Grant account, which delivered an uplift in the level of grant spend by 1035% to Q3 2020.
Looking forward to 2024, Eurisko has continued to maintain a strong spend performance and deliver incremental leads from the Google Ad Grant, that compliments the Paid Google Ads activity that InterchangeWA also uses to generate leads.
The approach to managing and generating leads from a Google Ads Grant campaign is vastly different to how you manage and generate leads from a standard Google Ad campaign. This is due to the different advertising opportunities that each account presents.
Using PPC to build brand awareness
We introduced a paid campaign to target more competitive keywords and added a display (brand awareness) and a remarketing campaign to convert more leads.
The paid campaign was designed to generate leads to the client’s four core service areas. We designed a search campaign that was complimented with a display remarketing campaign to target the decision makers of their ideal customer.
Our integrated approach ensured we reached the right audience at each stage of the customer journey. The search campaigns delivered a steady stream of high-quality leads, while the display and remarketing efforts enhanced engagement and conversion rates.
By aligning our strategy with the client’s business objectives, we successfully increased lead generation across all four service areas, driving measurable growth and ROI for their business.
Increasing YoY Performance
Beyond the initial success, we have continued to increase Interchange WA’s visibility and performance.
Year on year from 2023 – 2024 we increased conversions, impressions and clicks for Interchange WA. The Google Ads Grant account has continued to expand in value, allowing more ‘free’ advertisement dollars to promote Interchange WA to their target audience.
This is an ongoing process with continual landing page changes and funnel optimisation. As the campaign matures and brings in more and more conversion data, Eurisko is able to keep driving down the cost per lead and increasing the conversion value for Interchange WA.
Ready to optimise your campaigns & increase your web leads?
We want to hear your goals for growth, so we can help you achieve them through clever digital marketing.
Get in touch with our Perth-based team of digital experts today and find out how we can take your NDIS provider marketing to the next level.
