Keogh are no strangers to thinking outside the box to help clients make lasting change with long-term benefits. When the time came to build a more functional and responsive website, Keogh Consulting partnered with Eurisko to get the job done right.
With a focus on simplifying the user experience, creating more opportunities to convert visitors to viable leads, and making contacting Keogh easier, Eurisko delivered a website that both Keogh and their online audience could navigate successfully.
Want to find out how we can do the same for you? Contact us today for your free consultation.
A Purpose-Built Website for Keogh Consulting
Client testimonial
“Real value for money. Responsive, proactive and always in tune with where we are as a business and what we need to do to succeed. Regularly add value through proactive suggestions on how to improve our brand and profile. SEO work is outstanding.”
Margit Mansfield | Chief Executive Officer, Keogh Consulting
A new WordPress website for increased flexibility
One of the reasons we recommended this was to give the client more control over their website, which was previously a locked content management system (CMS) created by a different agency.
Using a locked CMS is typically done to protect conflicting updates or accidental changes, but in practice it can quickly prove impractical.
Having a locked CMS in this case was limiting the client’s ability to communicate their services. As their business offerings expanded, they needed to be able to make or change key landing pages easily. However, their existing website didn’t allow them to do this.
Rebuilding the site on WordPress (specifically using Elementor) allowed us to build it exactly how Keogh needed – and gave the client greater control over their own destiny in future.
A focus on navigation and lead generation
With the new website, we wanted to build pages that would encourage users to convert and made getting in touch with Keogh easier.
To that end, we rolled out:
- A new navigation that allowed for more intuitive website use.
- New page designs that encouraged users to convert.
- New on-page forms that made it easier for users to contact Keogh with less clicks. These were integrated with Keogh’s Insightly CRM to allow for seamless lead management.
Using contextual content to position Keogh as thought leaders
As part of our SEO strategy, it was important to leverage Keogh’s considerable expertise to position them as thought leaders. This was a two-fold project:
- Adding contextual CTAs to blogs that were already performing well for desired topics, while making necessary tweaks to optimise them for key phrases across the SERP and AI sources (like Google’s AIO, ChatGPT). These updated blogs showed a clear link for users and search engines between the subject matter and the relevant service offering.
- Creating a schedule of topical authority blogs. Like many B2B consultants, many of Keogh’s offerings are most accurately associated with low- or no-volume keywords. By creating thought leadership pieces on highly relevant topics, Keogh can show users and search engines that they are an authority on the subject (and therefore authentic, trustworthy).
Ready to roll out a website that works hard for your business?
We want to hear your vision for growth, so we can help you achieve it through clever digital marketing strategy – such as functional web design, SEO, and Google Ads.
Get in touch with our friendly Perth-based team today and find out how we can take your business to the next level.