Statewide Power
Statewide Power is an off-grid energy system installer based in South West WA and working across the state, powering everything from remote lifestyle blocks to large agricultural or industrial operations. Following disappointing results from other suppliers, Statewide returned to Eurisko to see if we could help them get on the right track.
By switching off an ineffective and expensive Google campaign, improving technical SEO and building out key content on a new, optimised website, Eurisko has achieved a 294% traffic increase YoY and a 233% increase in customer enquiries MoM (with lead quality constantly improving).
Need some help with your online presence and lead quality? Find out how we can help you own your niche today.
Strategic SEO for WA off-grid experts, Statewide Power
Build long-lasting success with SEO: A series of changes that deliver big results over time
Focusing efforts for success
The client’s existing Google Ads campaign was bleeding the budget and generating “terrible” (as the client put it) leads. Eurisko recommended switching off the campaign and focusing on building an SEO strategy for long-term success.
We focused on:
- Competitor analysis, audience and keyword research.
- Adding key technical elements for SEO, such as product and review schema.
- Adding testimonials to the website for social proof.
- Adding supplier brand logos to convey trust in line with the client’s ethos of only using tier one solar components.
- Creating high-quality blog posts to convey expertise and attract engaged readers, with some of these posts now delivering leads directly from Google and ChatGPT.
Matching search intent with solar packages
Historically, the client would build custom solar power systems and battery storage solutions to suit off-grid scenarios of various sizes and purposes (from off-grid homes to energy independent industrial sites). This made it difficult to appear in searches where potential customers were looking for something more specific.
Eurisko suggested building out highly-optimised off-grid solar system packages as product pages, to match search intent and strengthen the client’s value proposition. Working with Statewide Power to determine what the product would look like, we created and optimised these packages – which now generate consistent, more qualified leads.
We also added these packages to the homepage, which has had the added benefit of boosting its ranking for terms such as ‘off-grid solar system’.
The solar packages now pull first page rankings for specific off-grid battery sized systems like ’32kWh off grid system’, which shows the value of matching search intent (providing users with the answers they’re looking for).
Redesigning the website for a more commercial audience
The client asked us to redesign the website for a more commercial feel, to better reflect the work actually being done and the client’s capabilities in various industries.
Client Testimonial
“Exceptional service, advice and workmanship. Couldn’t be happier with our new website and the best thing is the level of trust we had with Mike and the team. They were the third web developer we’ve used and we couldn’t be happier, we won’t be leaving!”
– Jason Fisher | Managing Director, Statewide Power
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Get in touch with our Perth-based team today and find out how we can help take your business to the next level.