Marketing for Aged Care & Home Care Providers
We know how to make you stand out amongst the competition – even in highly saturated industries like Aged Care and Home Care.
We help you succeed with SEO, Google Ads, Meta (Facebook) Ads, and strategic digital marketing to generate more, better leads.
Want to find out working with Eurisko can boost your online presence? Contact us for a free, no-obligation consultation today.
Aged Care & Home Care Marketing
Proven results for Home Care and Aged Care Services
Amana Living
Amana Living is a not-for-profit organisation in Western Australia that provides aged care, retirement living, and home care services supporting seniors to live independently and with dignity.
By optimising existing website content and creating new related pages from scratch, we delivered over 5,000 non-branded ‘home care’ related clicks to the website, and a 1,200% rise in customer enquiries.
Eurisko Digital Marketing Services
We take a holistic approach when it comes to digital marketing, with a comprehensive range of tailor-made strategies and solutions to suit any Aged Care or Home Care business (and any budget).
Our expertise includes:
Search Engine Optimisation (SEO)
Driving your Aged Care or Home Care business to the top of Google search results for strategic key words, and keeping you there with best-practice technical and content-driven SEO strategies.
Beyond just the crawlability of your website, there is also the opportunity to create or enhance a strong online presence and expert reputation through informative content marketing activity such as blogs or articles. This well rounded approach allows us to improve your Search Engine Optimisation further on multiple fronts.
Google Ads
Not seeing a satisfactory return on your Google Ad spend? Our team of Google Ads experts mix data driven decision making with creative flair to get measurable results for your campaigns, using analytics tools and industry-leading software to provide evidence.
Part of PPC or paid advertising campaigns, ads through Google give you a chance to be seen more outside of organic traffic.
Generating leads through Google Ads can be a quick way to drive targeted traffic to your site while your organic search rank (supported by good SEO practice) develops over time.
Google Ad Grants
Essentially a budget for charities from Google, the Grants process has a lot of hoops to jump through before you can go live. For not-for-profits (NFPs) this is a crucial area of free resource, but it can be tricky to navigate without prior knowledge and expertise.
Our team has the know-how and proven experience of managing Google Ad Grants accounts for Australian charitable organisations.
Facebook Ads
Facebook advertising is no drama for our results-driven and revenue-focused team of Meta Ads aficionados, catering to Home Care or Aged Care providers of any size.
Social media is becoming an increasingly paid channel, with organic posting often lost among the flood of ads and promoted posts. If you are wanting to increase your presence on social media, you’ll need a targeted Facebook ads strategy.
We take the guesswork out of your social media ad strategy, so you can focus on running your business – rather than your Facebook campaigns.
Website Design & Development
Your website can be a powerful sales tool for visitors. Eurisko can transform your existing site to encourage more lead generation, or build a professional site from scratch to create a user-friendly, visually appealing, and helpful online resource for those seeking your care services. This includes easy-read fonts and clear navigation, making the user’s journey a smooth one from the very first look.
Eurisko helps care providers to optimise marketing efforts
We enable our Aged Care and Home Care services clients to solidify their niche in a highly competitive market. Contact us today for a free consultation, to find out how Eurisko can do the same for you.
1. We find your target audience
Effective marketing for starts with finding the right audience.
Does your ideal client need home care services in Perth, or are they ready to move into an aged care facility in Sydney? Is there a particular area your services cater to, a specialised service offering that potential clients may be looking to find? Are you looking to connect directly with clients, or their families and caregivers as applicable?
2. We turbo-charge your digital presence
We consider your success, our success. Building a reputable digital presence online is hard to do without help, so why not reach out to care industry marketing experts with proven success?
Our digital marketing strategy combines data-driven practice with a creative edge for a marketing plan that is truly unique to each organisation, for real results.
3. We keep things running smoothly over time
Things can change quickly in the digital environment. We stay ahead of changes, working proactively to keep your site and online presence findable in all the right marketing channels.
We keep your links click-worthy, and your content engaging to any potential care clients visiting the website.
FAQs: Engaging a Digital Marketing Agency
Why do I need a digital marketing strategy for Care Industry services?
It’s not enough to simply ‘have’ a website and social media profiles anymore. Setting yourself apart from the competition takes more strategy than just entering the race.
A solid digital marketing strategy can take your online presence from ‘obscure’ to ‘on top’ – which is where future clients will be able to find you.
Taking the next step for marketing can include considerations for search engines (SEM, SEO), website optimisation, Google Ad campaigns and social media marketing or Facebook Ads… it can quickly feel overwhelming to coordinate these very different areas on your own.
That’s where Eurisko comes in as your digital marketing experts. We help you with the right marketing strategy, tailored for your organisation’s business growth.
Is marketing for Home Care or Aged Care different from regular marketing?
Yes and no. Care-focused marketing takes into account specific considerations of and pain points within the Aged Care and Home Care ecosystem. This environment typically focuses on awareness, interest and engagement. You might imagine this can be very different from the goals of, for example, an e-commerce store.
While your marketing agency may be using the same technology, software or advertising platforms (Google, Meta) for companies regardless of industry, the context in which they get your message across is not the same. Using a marketing agency with industry specific experience means putting proven marketing strategies to use, in the specific environment of the care service industry.
Is using a marketing agency with industry-specific experience necessary?
If you want to stand out among competitors in the industry, yes.
The care services industry is saturated with options. With new organisations popping up to meet demand, you don’t want to be just one of many in the crowd. Having an experienced marketing agency to deliver a targeted strategy is ideal:
We understand how the care and support sector works including regulatory obligations, specific language, and accessibility requirements.
We understand how competitive this industry can be.
We work with you to create a tailored marketing strategy which takes the above into account and seeks to meet the unique goals of your organisation.
Your expertise is what makes you valuable to your clients. Our aged care and home care expertise can help ensure your target audience get the message.
Can’t we just do what the competition is doing?
Every business is unique in its needs, marketing goals and audience. Getting a tailored, strategic plan that meets your NDIS organisation’s requirements makes more sense than a one-size approach. Your message will resonate with the intended audience in a way that feels genuine, and personalised to the problems they want to solve with your services.
It can be tempting to copy and paste what’s working for others, but a good digital marketing agency will always work to make sure you stand out from your competitors – not blend in with a copycat look and feel to your website and campaigns.
When will we see results from our digital marketing?
It takes Google 60-90 days on average to learn about your site, during which time your rankings and performance can fluctuate a lot. We always recommend letting things run for at least three (3) months to get results from a new care-focused digital marketing campaign.
Good things can take time – particularly SEO, which depends entirely on Google’s indexation process to validate any changes made to each webpage.
Effective Google Ad or Ads Grants campaigns can deliver leads as soon as they are running. However, working on your SEO and making sure your website is user friendly will go a long way to converting any casual site visitors into actual clients.
Who is Aged Care marketing for?
Aged Care providers in Australia wanting to find their audience (which may be clients, their families, or their carers) and generate quality leads. Aged Care is a vital part of any community, and an increasingly competitive sector to operate in.
If you are an Aged Care services provider looking to roll out a targeted digital marketing strategy, Eurisko can help you grow your business and stand out from the crowd.
Who is Home Care marketing for?
Home Care can cover a wide range of clients. Home Care marketing is for those businesses who provide services to keep individuals comfortable, safe and well cared for in their own homes (often as an alternative or prelude to a care home or retirement home).
If you are a Home Care business looking to grow with a targeted digital marketing strategy, Eurisko can help.
What makes marketing successful for care service providers?
Success looks different to everyone and depends on each business and its goals. The easiest way to successfully climb in online rankings is to reach out to the experts and take advantage of their skill in the care industry.
Eurisko uses best-in-class software and our abundance of creative and strategic nous to ensure your online presence is compelling, accessible, and most of all – relevant to your target audience.
We also help with effective tracking of inbound leads through CRM (customer relationship management) systems, so you can see which area of the marketing campaign certain leads are coming from, when, and their rate of conversion.
Tailored digital marketing campaigns for Aged Care and Home Care
Eurisko has successful marketing partnerships with care providers serving communities across Australia – delivering quality leads and ultimately, more clients.
Everything we do for you has an identifiable purpose and value for your brand. Our commitment is to your success, and we’re willing to prove it with monthly reports on KPIs such as website traffic, conversions, leads, and engagement.
Tired of not getting the results you want from your marketing strategies? Find out how Eurisko can boost your impact.
