Dominate Google with Universal Search
Unlock the power of Google search results with Eurisko's enhanced approach
Our blended digital marketing campaigns help you maintain brand consistency, boost local visibility, and drive sales at every touchpoint.
Here’s why you’re struggling to get consistent leads from Google:
Go ahead and look up one of your main keywords. You’ll see a range of opportunities including:
- Google AI Overviews
- PPC (Pay Per Click) ads
- Google Maps listings
- Product snippets
- Content that has been grabbed for a search snippets
- PAA (People Also Ask) boxes
- Actual organic results (the ‘first page’ listings for this search)
How well is your business represented across these?
If you’re not owning local search across different areas of Search Engine Results Pages (SERP), you’re missing out – because you’re simply not showing up where potential clients are looking.
Focusing on one part in isolation is like planning a show but only handing out flyers on one particular street corner. You might fill a few seats, but it’s not going to have the same impact as a full-scope campaign that finds and retains your audience.
You need the right strategy, and a holistic approach to search
Search Engine Marketing (SEM) is a powerful lead generation tool. It puts you literally above the competition by ensuring that your business is visible on SERP. To get meaningful results, you need to be showing up in all parts of Search.
Introducing Universal Search
Search is becoming more and more complex, with paid and organic placements opening up a world of opportunity that a single-minded approach can cover.
Universal Search is our winning approach to get you more online visibility. It means taking an integrated and interconnected approach that targets all areas of the SERP.
It’s not just about SEO or ads. It’s about how you can leverage paid and unpaid methods cohesively to get more qualified and higher-quality leads.
Being top of search for a key term is great – but you can get more leads by being across various paid and organic touchpoints.
Google AI Overviews (AIOs)
PPC Ads
Local Pack Organic
Content Organic
Traditional Organic
How you’ll generate leads with Universal Search
Some agencies (or newcomers to the world of Google search engine advertising) might cherry pick a few online areas to focus on. When you work with Eurisko, we go for every opportunity to make sure your business generates quality leads.
Local Ads
Focusing on local searches and operating on a pay-per-lead (PPL) model, Google’s Local Services Ads (LSAs) are prominently placed at the top of Google Search to generate calls and leads.
PPC Ads
Using strategic keyword research & Google Ads campaigns to deliver your ads to the right people, at the right time, wherever they are on the web. Forget billboards; this is the way to get eyeballs on your brand.
Local SEO
Getting up in the Google “maps pack”, so you can be a top choice in targeted local searches – think “mechanics near me” and other searches that could be impacted by the user’s geographical location.
Content production
Creating and leveraging engaging, search engine optimised content to claim your place in the organic sections of the SERP. This build your presence on the page.
Eurisko's Universal Search strategy grows your leads
The mistake most agencies make? Only focusing on a few parts of the search engine results page.
Eurisko takes a different approach. We look at the big picture and take every possible opportunity to make sure your business is able to generate leads, out-performing the competition where it really matters.
Recent Clients
Here’s how our approach works for you
Our universal SERP approach and responsive digital strategy means your search campaigns can generate results quickly.
We set up paid campaigns
We test and research PPC campaigns to accurately identify the keywords that will get you the highest quality leads, at the lowest possible cost (best value for ad spend).
We can then map those leads back to the keywords that triggered them, so we know exactly how to scale your success.
We optimise for local search
Once we know the high performing keywords from your paid campaigns, we can use them to support organic SEO. This means making sure your business shows up with the service users need, at the right time, and in their local area.
The process includes optimising your Google Business Profile (GBP) and generating reviews from happy customers.
We create high-value content
No keyword stuffing here – just proven SEO practices to help you climb Google’s search ranks.
This can include creating area-specific landing pages, a location directory, blogs, and resource guides that users will find as they search for answers to common issues.
We set up retargeting ads
At this point, your website will already be drawing in more organic traffic and leads since our work began. However, there’s one more piece to the ads puzzle that can make all the difference: Retargeting. This sets up ads across the web to find and capture your website’s lost traffic.
Retargeting ads show up on social media and in search engines, putting you in front of your audience for longer to drive more leads to your location.
Why Eurisko?
We operate on the belief that your success is our success. We take a tailored approach to search engine marketing that creates success for your business, by targeting the areas where your ideal customers live and work.
Eurisko is the best-choice digital marketing agency for getting real Google search engine results. We don’t just ‘do Google Ads’ – we make your ads work harder for you, by blending organic and paid search to secure high quality leads.
A commitment to quality
We do things the right way. We want your business to excel, so we use the best practices and continually test opportunities for improvement to ensure your campaign gets the best results.
Recognised as 'the best'
Our clients know us to be dedicated, going the extra mile to get better performance and bigger results. We’re easy to contact and provide regular progress updates and results.
100% done for your service
Your time is best spent running your business. That’s why we take care of running your campaigns, doing all the legwork and maintenance to keep your campaigns humming while providing easy-to-understand reports and updates.
Peer recognised experts
We’re really good at digital marketing. While some agencies will throw flashy jargon, take their fee and call it a day, we focus on doing what we set out to do – amplify your online presence, convert visits to leads, and prove that our well-earned track record for success is applicable in any industry.
” It has been an absolute pleasure working with Mike. He is always bringing fresh advice and recommendations on how to deliver the Auto Masters online strategy. And is always looking at new ways to generate strong results. Mike’s also very easy to work with and never loses sight of the bigger picture. We look forward to seeing what the future brings in the digital space.”
– Carl Meyers, Marketing Manager, Auto Masters
Ready for more leads?
Here’s what you should expect to happen.
Schedule a discovery call
An obligation-free, 30 minute discovery call with Eurisko to discuss past or current marketing efforts, competitors and positioning, and your marketing goals. We get to know your brand and the challenges you’re facing in a competitive online environment, so we can start planning solutions that work.
Receive a growth roadmap
Your roadmap is just what it sounds like – the path to more leads, and greater success from digital marketing. We leverage our knowledge of search engine touchpoints to give you a comprehensive plan, including budgets and projected timelines for results.
Start getting more leads
Once your customised plan is approved, we get straight to work. We build your business up by combining high-performing Google Ads with SEO fundamentals to support a strong organic search presence, allowing you to start pulling leads right away that only get better with time.
Lets Get Started!
Google Ads & SEO from
$4,000
per month
- Top rankings in Google's organic listings
- Highly targeted paid search campaigns
- Expert content creation for website
- Top rankings in Google's "Maps Pack"
- ROI tracking and reporting
Work with Eurisko - Get more leads
Interested in seeing real results from Universal Search? Let’s talk.
