In short, universal search is the art of blending PPC (pay per click) and SEO campaigns to dominate the Google search results page. Your brand effectively ‘owns’ the page – pushing out competitors, so you get more phone calls and leads.
What does it look like?
A picture paints a thousand words. The following screenshot of our client, Toothbuds, is the perfect example of a well executed universal search marketing campaign for ‘paediatric dentist canning vale’:
You can see Toothbuds taking up valuable screen real estate here:
- Google search ad
- Google Maps ad
- Google Maps listing (organic)
- Traditional Google listing (organic)
How do we do it?
The universal search strategy comes in two parts:
- Get Google ads up and running immediately so your phone starts ringing. You get leads and revenue in the door, fast.
- Launch an SEO campaign to optimise your website for local search and build your online reputation – this is a long term approach but as you can see from Toothbuds’ success, the results speak for themselves.
How do I learn more?
Click the following link to learn more about our universal search campaigns.
