The Australian digital advertising industry has grown by 10.3 per cent this year and reached a valuation of $2.5 billion.
It’s evident that many Australian business owners and marketers value digital marketing and advertising services. However, some are still on the fence about outsourcing these tasks.
Are you still asking yourself, “Why hire a digital marketing agency when I can do the work myself?”
If so, you’re in the right place.
This guide gives you the top nine reasons to partner with experienced professionals instead of DIYing your digital marketing strategy.
What Exactly Can a Digital Marketing Agency Help Me With?
Agencies can assist with all types of strategic digital marketing services, including the following:
- Search engine optimization (SEO): Keyword research, on-page SEO, technical SEO, local SEO, user experience, content strategy and content marketing, and link-building. Learn more about Eurisko’s SEO services.
- Google Ads and Bing Ads: Search ads (pay per click advertising), shopping ads, YouTube ads, Display Network ads, Gmail ads, Google remarketing ads. Learn more about Eurisko’s Google Ads services.
- Facebook Ads (social media marketing): Facebook marketing strategy, Facebook advertising management, audience and competitor research, conversion optimisation, tracking and analytics. Learn more about Eurisko’s Facebook Ads services.
- Website design and development: Building fast loading, user friendly websites that rank in the search engines and convert traffic into customers. Learn more about Eurisko’s website design and development services.
- Email marketing campaigns: Writing email copy, automating email series, segmenting email lists, tracking and analytics.
Whether you need to build a website from scratch and establish an online presence or need help refining your email marketing campaign to convert more leads, it doesn’t matter. A digital marketing agency can help with all of these tasks and more.
9 Benefits of Hiring a Digital Marketing Agency
Perhaps you’re hesitant about hiring a digital marketing agency because you know how to handle the above mentioned tasks.
If you understand how to create Google ads and Facebook ads or write convincing marketing emails, you might assume that you don’t need a professional’s help.
Even if you know a lot about online marketing, you can still benefit from working with an agency. Here are nine specific reasons to consider hiring digital marketing specialists:
1. See Results Faster
There are no quick fixes or instant results in the digital marketing world. However, an agency specializing in online marketing agency can still help you make wise, data-driven decisions.
Remember that a digital agency dedicates its entire business to researching the latest digital marketing techniques, discovering best practices, and helping companies to achieve their online advertising goals. An agency’s entire team know what works and will help you see results faster.
2. Spend Less Money
Some people resist the idea of hiring an agency because they worry about the upfront cost.
True, you might spend more money initially when partnering with an agency. Long-term, though, you’ll end up saving a lot.
Consider the cost of hiring a full-time digital marketing specialist. The flat fee for an agency is almost always lower than a full-time employee’s salary (not to mention the cost of recruiting, benefits, office overhead, etc.).
3. Attract More Customers
Worldwide, digital marketing is more popular than ever. However, some business owners assume they don’t need digital marketing because they have plenty of customers.
Even if your business is doing well, it could do even better if you had a solid online presence and utilised tools like Facebook marketing and Google ads.
4. Access More Resources
A digital marketing agency has access to many resources that you might not. For example, the experts working at an agency have high-performing content research tools, plagiarism checkers, keyword research software, and automation solutions.
For example, our suite of SEO software tools costs upwards of $8,000/year. We can spread that cost across our book of clients – this is something your in house marketing team simply can’t do.
These resources can help them streamline their digital marketing processes and produce results sooner.
5. Scale Your Business More Easily
Digital marketing agencies make it easy for you to scale your company.
If you’re running a small business, you might just need one digital marketing expert handling your account at first. As you start succeeding and growing, the agency can provide more employees to assist (without you having to worry about hiring more full-time help).
6. Keep Up with the Latest Trends
The digital marketing world is constantly changing, and it can be hard to keep up with these changes while running a business or working as a full-time marketing manager.
That’s why an agency is so beneficial. Their employees get paid to monitor these trends and decide which techniques are best for your business and your goals.
7. Discover New Ideas
Partnering with a digital marketing agency gives you a chance to learn from experts and discover new ideas that wouldn’t have been on your radar otherwise.
Perhaps you’ve never considered using social media to advertise your services or investing in Google Ads. A digital marketing specialist can explain the benefits of various strategies and help you choose the right ones for your brand.
8. Get a Customised Marketing Plan
The best digital marketing agencies don’t give one-size-fits-all plans. They treat each client as an individual and get to know you, your brand, your audience, and your goals. They then use this information to create a customised strategy.
9. Enjoy Ongoing Support
Working with a digital marketing agency also gives you access to ongoing support. If you have questions about your marketing plan or run into problems, you can contact a specialist anytime for more information, reassurance, etc.
This support helps you see the best results from your digital marketing strategy. It also gives you peace of mind knowing you have a team of experts on your side.
The Opportunity Cost of Doing Digital Marketing Yourself
Even if you can handle your business’s digital marketing strategy by yourself, that doesn’t necessarily mean you should. When you try to do digital marketing alone, you’re leaving a lot on the table.
For example, you lose valuable time.
There are only so many hours in the day, and you already have a lot on your plate as a business owner or marketing manager.
If you try to handle content creation, audience research, Facebook ad development, and other aspects of digital marketing on your own, you have less time to focus on other responsibilities.
When you neglect your responsibilities, you also lose money. Spending too much time DIYing your digital marketing strategy means you’re not doing other things that help your business generate revenue.
You should also remember that when doing digital marketing yourself, you miss out on gaining insight from an expert.
Digital marketing agencies are staffed by seasoned professionals who know how to research the latest strategies and trends. By handling everything alone, you lose access to valuable information that could help you grow your business and succeed long term.
How to Pick a Great Digital Marketing Company
You understand what you have to gain by hiring a digital marketing agency (and what you have to lose by doing digital marketing yourself). Now, let’s talk about selecting a digital agency.
You must do your due diligence when searching for a digital marketing company to ensure you work with the most qualified professionals. Here are some key questions we recommend asking during the vetting and hiring processes.
What Services Do You Offer?
Make sure you hire an agency that offers the specific services you’re interested in utilising. Look for a full-service agency that can assist with SEO, website development, and other essential digital marketing techniques.
What SEO Techniques Do You Use?
SEO is an essential part of a strong online presence. Ensure the agency offers SEO techniques like content creation, link-building, and technical SEO.
Can I See Some of Your Past Work?
A good agency will happily share its portfolio and let you check out its previous work. If they don’t have past work to share, or if they don’t seem eager to share it with you, that’s a red flag.
Do You Keep Up with the Latest Google Search Essentials advice (formerly Google Webmaster Guidelines)?
Be wary of agencies that aren’t familiar with or aren’t committed to following the Google Search Essentials documentation. If an agency doesn’t abide by these guidelines, there’s a risk of your business’s website being penalised by Google (which hurts your ranking and results).
Have You Worked with Businesses Like Mine?
It’s best to partner with an agency with experience working with businesses in your industry. They’ll better understand your goals, your target audience, and the most effective tactics.
How Soon Can I Expect to See Results?
Steer clear of agencies that promise instant results.
Ethical online marketing services that drive long-lasting results take time. If an agency promises fast results, that’s a sign that they’re taking shortcuts that could come back to bite you later.
What Communication Methods Do You Use?
Work with agencies that offer multiple communication methods (email, video chat, phone, etc.). You should also find out how quickly they typically respond to messages and how often they check in with you to share progress.
For more information on selecting an SEO agency, see How to Choose an SEO Agency & The Questions You Should Ask.
Get to your future state faster with an online marketing agency
From saving you time and money to giving you a tailored marketing plan to follow, a digital marketing agency offers numerous benefits to you, your team, and your entire brand.
As long as you choose the right agency, you can rest easy knowing your digital marketing efforts are in good hands.
If you want to partner with an online marketing company that checks all the boxes mentioned above, we’re here for you at Eurisko. We’re a full-service digital marketing agency dedicated to doing the right thing by our clients.