When running a business, it’s easy to get caught up in the hustle and bustle of marketing your brand. Many strategies (blogging, video creation, search marketing, email marketing, SEO, Google Ads, and even cold-calling possible clients) enable you to advertise your business. Still, you cannot employ all of them. You must choose the channels that provide better results and drive more traffic to your website.
At present, there is one force dominating online marketing, Facebook Ads (together with other social media platforms). You already know it because you check it daily. And you’re not the only one; your prospects also do it.
Here are five reasons why you shouldn’t ignore Facebook Ads.
Facebook Ads cost less than other marketing tools. You can spend as little as $1 daily and potentially reach thousands of prospects that meet your targeting criteria. If you’d pay the same sum in Google Ads, you’d probably get less than one click a day. The secret is to establish a clear goal and follow a well-established strategy when you get into Facebook Advertising.
The social network allows you to select the most appropriate optimisation structure for your marketing objectives. At present, you can choose from eighteen optimisation types, depending on your goals.
It’s highly effective
Facebook is a major part of your client’s lives, and this trend isn’t going to change shortly. It’s called one of the best advertising channels online because it has registered a steady growth of advertising revenue annually thanks to Facebook ads. Nowadays, Facebook has more users than the total number of residents in China, and therefore it provides a valuable advertising opportunity for all brands.
Facebook ads target the users’ interests, behaviour, and demographic, not what they’re searching for.
Easy to set up and fast results
It’s easy to set a Facebook campaign, and you can easily register results for your brand. No one can deny that digital advertising triggers excellent ROI. When you use Facebook Ads, it happens almost immediately (as long as you set the right campaign for the right product). This is why both small local companies and large international corporations use it.
You only have to log onto Facebook, create a business manager account, set the preferred payment method, and publish the campaign.
It reaches your ideal audience
We already mentioned how many people use Facebook, so it shouldn’t surprise you to find out that a Facebook Ads campaign is the easiest way to reach your ideal audience. The social media network provides multiple ways to reach your target audience based on their engagement with your page, their behaviour on your website, and their known likes.
A popular strategy is lookalike audiences that allows you to clone an audience that converts best. You pick the custom audience, and Facebook reaches new prospects similar to that public and who’s likely to be interested in your brand.
Facebook ads new features periodically
Facebook is continually upgrading the platform, and therefore the Facebook Ads features because it wants to improve the experience for both regular users and advertisers. This is one of the reasons why the social network has sustained growth for such a long period. It focuses on providing its audience with value. Last year we saw many changes on the platform that affect advertisers’ experience. With each update, we can expect Facebook to make the ad network even more effective, easier to use, and more powerful.
Today is the right time to develop an advertising campaign on Facebook
The faster you set up your Facebook Ads campaign, the sooner you’ll benefit from its full potential to attract more leads and retain your audience.