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Google Ads vs Facebook Ads in 2022 — Why You Need to Test Both Platforms

If you are unsure of which ad formats are best for your business, you’re not alone. Plenty of business owners, marketing managers and other professionals struggle to get the best out of paid ads, not knowing whether to choose between running Facebook Ads or Google Ads instead. Well, why not both? In our experience, an …

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The true cost of running Google Ads yourself

How much does Google Ads really cost in Australia [2022]?

Australian businesses spend millions each year on their Google Ads costs. On average, Google Ads cost individual businesses between $3,000 and $20,000 per month. These are significantly wide-ranging amounts because there are so many factors involved. When we consider how much Google Ads costs in Australia, we also need to consider agency management fees or …

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