How fixing over-optimised internal anchor text helped deliver our client an extra $17,000 in revenue YoY. When my boss came back from his client meeting and said, “they’re pretty happy, but they want to outrank X for [blue widgets]”, I knew I had to get to work. Our client is an eCommerce business with a …
Are Too Many Exact Match Internal Links Hurting Your Site? Read More »
When running a business, it’s easy to get caught up in the hustle and bustle of marketing your brand. Many strategies (blogging, video creation, search marketing, email marketing, SEO, Google Ads, and even cold-calling possible clients) enable you to advertise your business. Still, you cannot employ all of them. You must choose the channels that …
If you created a website for your business, you have undoubtedly heard the terms SEO or Google Ads. You came across them many times, but without knowing if there’s any difference between the two and, if there is, you couldn’t figure out which one of them would benefit your business. Companies use marketing methods like …
SEO vs Google Ads: Which is right for your business? Read More »
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Google Ads Audit If you’re looking for ways to reduce your Google Ads budget, but need to retain the same level of leads and quality, then talk to Eurisko and find out how we can help. Over the last 18 years, we have maintained a Google Ads Leads Handbook that we use to run detailed …
Google Ads Audit The Eurisko Google Ad Audit Checklist is our holy grail, it’s our Players Handbook that we have been working on for over 18 years. While there have been some major updates and changes along the way but there are some simple basics that remain the same. At last count, there are 180 …
We Discovered A 25% Saving With A Google Ads Audit Read More »
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your marketing will fail. It’s really that simple. That leads us to the first key concept here… Digital Marketing Is A Lot Like Assembling A Puzzle …
Most of the products in my Adventurer’s Loot D&D Dice Woocommerce have the ‘Add to Cart’ button variables tagged as rel “nofollow” tag in the markup. This isn’t particularly good for SEO and it can be tricky to change. After some searching around on GitHub, I found a solution to the following question. How can …
How To Change WooCommerce Add To Cart NoFollow DoFollow Read More »
Tracking button clicks with Google Tag Manager is a great way to monitor conversion events on your website that you can tie back to your campaign activity. With Google Tag Manager and Google Analytics, we can set up a number of conversion events. We recently set up Google Tag Manager for our client Adventurer’s Loot, we …
To understand what I mean by SEO Content Strategy, it’s helpful to break down the phrase into parts. “SEO” refers to search engine optimisation, a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Content strategy refers to the planning, development, and management of content. It helps to tell your story and create …
Eurisko is a Digital Agency based in Perth, Specialising In Search Engine Optimisation, Google Ads (AdWords), Social Media Marketing and a range of other digital services.
