Fitstop South Fremantle
Our client’s Google Ads account was seriously unfit to drive any kind of new gym memberships.
After rebuilding the campaign, we increased new customers by 6% in just 28 days on a very small budget.
Want to find out how we deliver fantastic results for small businesses? Let’s chat.
Google Ads for a Fremantle Gym
A quick snapshot of the results we've delivered so far:
Cutting phase: Scrapping the 'Smart' campaign
Fitstop South Fremantle was another victim of the so called Google Ads ‘smart campaign’ setup. They are anything but, and can often lead to a feeling that “Google Ads doesn’t work”.
We cut the fat from a campaign that was set up for people to get directions to the gym only.
There was no incentive to join the gym. It was a missed opportunity.
Bulking phase: Targeted lead generation campaign
We did a complete campaign rebuild with a focus on targeting new gym signups and enquiries.
On the surface, it looked like performance dropped when comparing click numbers with the old campaign.
But, only focusing on a vanity metric like ad clicks is akin to just doing beach weights for summer.
Our targeted campaign drove new gym memberships at a Return on Ad Spend (ROAS) so good that we convinced the client to keep it running.
Talk about gains!
Ready to drive more leads with Google Ads?
We want to hear your vision for the future, so we can help you achieve it through clever digital marketing.
Get in touch with our Perth-based team today and find out how we can help take your business to the next level.