Interposa Psychotherapy & Counselling
Our client’s Google Ads account was not delivering any leads or clients because it was targeting the wrong keywords and had not been changed for months.
They wanted to grow their business and put on a new staff member, but things were stalled.
We took over and increased new leads 387% MoM by bidding on higher-converting keywords in a tightly-targeted local campaign.
Google Ads for Psychotherapists
A quick snapshot of the results we've delivered so far:
Google Ads performance diagnosis: Flatlining
Immediate red flags were discovered when we looked under the hood. The account had not been optimised from the start, and there had been no changes made for months.
Campaigns with irrelevant keywords that had no chance of converting to new clients meant thousands of dollars in wasted ads budget.
The whole account structure was set up as a ‘spray and pray’, which is exactly what you don’t want.
It’s no wonder Interposa’s growth was stagnant. their Ads account needed serious specialist intervention.
Professional help and an Ads account on the road to recovery
We spoke with the client to understand their goals and created a campaign that targeted specific services.
Using smarter location targeting and a small set of phrase match keywords, we began to get more qualified leads immediately.
Once we applied device and demographic segmentation, and ad scheduling, the modest budget was used to maximum effect.
Ready to drive more leads with Google Ads?
We want to hear your vision for the future, so we can help you achieve it through clever digital marketing.
Get in touch with our Perth-based team today and find out how we can help take your business to the next level.