SEO for Small Business - Case Study

We helped a small business start up with a new website & Google Ads. Delivering a 243% increase in quarterly leads.

ANSCO Security Gates & Doors is committed to providing the very best in customer service to all customers regardless of the job, whether it’s a new remote control or a major gates and fencing project, they promise to provide you with the service they all look for. Their collaborative approach will see the right results on your project!

Civil & electrical works are all part of the turnkey service they offer, from inception to installation you can rely on ANSCO.

Guaranteeing same-day service whether that’s by phone, email, or a site visit they will be in touch the same day.

Ansco Security Gates

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Project overview

Andrew & Scott were introduced to Eurisko through a long-term client back in 2019.  With over 17 years of experience in the home & commercial security industry, Andrew and Scott decide to start their own business in Queensland.

As with most startups the challenge is to manage a tight budget across multiple marketing channels.  ANSCO needed a website and leads as quickly as possible once they were up and running.

With a tight brief and a tighter budget, Eurisko began work on a custom-designed website that would perform in organic search, and researched a lead generation campaign through Google Ads to support their start-up business.

WordPress Website

The website was a custom design using the WordPress platform.  Specific features like the gates opening on the scroll were nice little additions that we added to help the website come to life.  ANSCO provided all of the content and imagery which we dropped into the site along the way.

We designed a mobile first website that was focused on converting leads as quickly as possible.  As we built the website, we were able to create a content plan that would support future Search Engine Optimisation and Google Ads Campaigns.

Google Ads Leads

As a result of great planning and audience targeting, we set up a Google Ads campaign that delivered leads and enquiries from day 1.   Often start-ups don’t know or have performance benchmarks so we make sure that we benchmark against our performance, month on month.

Over the last three years we have continued to work on the campaign and drive more leads at a lower cost per lead each every quarter.

  • Running Search & Display Campaigns
  • Remarketing and Custom Audiences
  • Maximise Conversions & Target CPA’s
  • Commercial, Residential & Service Campaigns
  • Fixed Monthly Management Fee

Strategy and awareness

ANSCO needed to create an online presence that appealed to a wide market.  Their customers ranged from residential homes to commercial & government clients.

The website needed to showcase the full range of products and services that were on offer and make the enquiry process as simple as possible. 

ANSCO’s goal was to build their brand into one of the premier Security Gate installation and repair companies in South-East Queensland.

Client Testimonial

Very responsive, helpful and proactive. 5 Stars says it all!

Andrew Cox
ANSCO Security

Our approach

Digital Marketing

Eurisko is a digital marketing agency that understands your needs and will work hard to meet them. We provide the highest standards of professionalism, service delivery at an affordable price with results-driven strategies tailored for each client’s unique requirements

We have a holistic approach when it comes to digital marketing, so we offer a comprehensive range of tailor-made strategies and solutions to suit all budgets and businesses.

  • We can become your digital marketing team on a retained service.
  • We’ll create a monthly plan of work
  • Include your search engine optimization (SEO), Google Ads, Social Marketing, Marketing Automations & General Support
  • Flexible arrange suited to small business and NFP’s looking to grow
  • Digital marketing on the fly, the support you need when you need it

Our skilled digital marketing experts will help you leverage the power of social media and online advertising by helping you build thoroughly planned social media / email marketing strategies and Ad campaigns. We’ll make your online marketing efforts shine brighter than ever before.

Search Engine Optimisation

We offer a broad spectrum of SEO services including SEO audits, technical SEO, keyword research, SEO consulting, local SEO in Perth, SEO campaign implementation and management to improve search rankings and boost traffic for your business.

We approach any new website with a focus on the three key tenets of any successful SEO campaign.

  1. Technical SEO – a technically sound website that fast loading with a great user experience.
  2. Content – copy on your main pages that encourage people to take action, and editorial content that exists to answer questions, educate your target audience, and establish topical authority.
  3. Backlinks – links from highly relevant and highly authoritative websites that act as votes of confidence in your site.

Your website is really humming when you hit the sweet spot. It’s here that you start to see real organic growth from your SEO efforts, but it can take up to six months before you reap these benefits.

Website Design & Development

You have the vision of where you want your business to be, we have the know-how to make that a reality. Our websites are designed with the goal of establishing your business at the top of your field. We do this by getting a sound understanding of your business, who the customers are that you are trying to attract and then deliver the user experience that really deliver their expectations.

  • Mobile First, Custom Responsive, Designs
  • WordPress CMS
  • Shopify eCommerce
  • Developed using best practice principles
  • Fast loading and optimised for search engines

Google Ads

We use a 4-part ads management process that ensures you’ll drive more traffic, increase your sales, and increase brand awareness.

  • Keyword Research – Investing in the right keywords is how your business gets discovered and forms the basis of our Google Ads campaigns.
  • Website & Landing Page Optimisation – We’ll handle what your visitors will see when they get on your website because landing page optimisation is essential to ensuring that your leads convert.
  • Conversion Tracking – A campaign worth investing in is a campaign that brings results. For this reason, we ensure that you get the results you want by tracking conversion
  • Campaign Setup & Optimisation – We handle the entire setup and optimisation process for you, drawing on our 20 years of experience to drive the highest ROI possible on your campaigns.

Your Google ads may yield results immediately, but more-often-than-not take around 3 months to be fully optimised. We guide you through this process and use the data that Google and our other sources provide to help you create the highest returns for your ad spend.

Results so far

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We have delivered consistent leads and enquiries every month since the start of the campaign. We work hard each month to build and improve on our previous performance and we hold ourselves accountable to our clients success.

We treat your Google Ads click budget like it’s our budget. Driving more leads and inquiries is great but doing this while delivering a lower cost per lead is even better. Our Google Ads campaigns are set up to drive lead volume and quality while maximising the returns on your marketing spend.

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Click to Lead Conversion Rate
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We benchmark our performance against several key metrics to make sure that the quality of the account is maintained through the campaign. A high lead conversion rate means that we’re targeting the right audience and delivering the right leads at the right time.