Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time.
The top 10 benefits of using Google Ads are:
1. Increase Brand Awareness
Being the world’s largest search engine, Google knows what your customers are viewing online. This is why with Google Ads you can advertise on websites that are relevant to your target audience and reach them with your messaging in a place that’s convenient to them.
2. Faster Results than SEO
The downside to SEO is that it does not produce immediate results, no matter how good and clever your strategy is. Google Ads, however, allows you to analyse and make continual adjustments to your ads performance, meaning faster response times on your optimisations and faster results overall.
3. Outrank Competitor Ads
In this day and age if you are relying solely on organic marketing, you’ll be lucky if you make the first page of search results. Advertising is a sure-fire way to appear above your competitors and surpass what they are doing organically.
4. Influence your audience to make a purchase
Google Ads allows you to influence the shopper’s journey by helping you reach your customers with special offers and other promotions when they search for your products or services online.
5. Increase ad visibility to a more targeted audience
With Google Ads you can set your audience targeting to only reach people who are both interested in and already in the market for your product or service. This ability to streamline your targeting is one of the reasons that digital marketing is such a powerful tool for businesses across the globe.
6. Create campaign strategies based on user demographics
The more you understand about your user demographics the better your marketing strategies will be. Not every person is the same, so why would you use the same strategies to reach them? With Google Ads you can curate and tailor your strategies to appeal to a specific audience in order to get their attention.
7. Schedule ads to reach audiences at the right time
You wouldn’t spend your budget advertising air conditioning systems in the middle of winter if you want to get sales! So, if you want your ads to be the most effective, they need to reach your audience at the right time. When are they online? What time of the year are they most likely to make a purchase? Google Ads can help you figure this out and target more effectively with the right data.
8. Remarket audience with best deals
So a user has shown some interest in your product by visiting your landing page, taking action on a website or interacting with your content. Don’t let this interest slip away. Remarket to them with your best deals, special offer or another unique selling proposition.
9. Increase your audience reach
With Google Ads the world’s your oyster, you can expand your reach as far as you’d like or as specific as you’d like.
10. Ads appear above organic listings
With accomplished brands taking up the majority of the first page of search results, creating visibility for your brand can be a struggle. With more than 67% of all clicks going to the top five results on the page, and results on the first page receiving almost 95% of clicks. Paid ads are necessary for many brands to appear above these organic listings and to get those all illusive clicks.
Get your free Google Ads Consult with a difference
With over 20 years in the game, there’s a reason our clients trust us with their Google Ads
We’ve created our own unique Google Ads Handbook with effective strategies based on rigorous testing from our own websites
We have used these strategies to drive low-cost clicks and dream leads to our customers across eCommerce, NDIS, franchises, health & wellness, service-based trades and more, AND we have the case studies and testimonials to prove it.
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We hope this guide helps you see the benefits of Google Ads. We recognise it’s a daunting task and we’re here to help, whether you’re a small business or a multinational operation.
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