This process can be applied to any industry and it only takes five minutes.
Here’s a quick example
Let’s say you’re an architect based in Perth, Western Australia and you want to publish some content that will resonate with your audience.
Here’s a simple process to help you brainstorm some ideas.
1. Google ‘architects perth’ and click on the listing with the most customer reviews. In this case, it’s Cast Studio:
2. Start reading their reviews, and take note of the keywords that continually appear and any pain points (problems):
Congratulations! You’ve completed some invaluable customer research in minutes.
How do I use this research?
Straight away, I’m thinking a content piece titled ‘How to choose the right architect’ would appeal to your audience.
I’d make sure to include subtopics on:
- Having a clear design and briefing process
- Listening to the client and welcoming your ideas
- Clear communication throughout the project
- Helping with council planning and approvals
- A process for what happens if a builder goes bankrupt
Why? Because that’s what customers who’ve had a great experience with Cast Studio are telling us they enjoyed.
Take it a step further and read the poor reviews, too.
Learn from the mistakes of others and address these issues in your content.
There’s gold in them thar customer reviews. You just need to unearth it.
Book a free consultation if you’d like us to put together a creative content strategy focused on your target audience.